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PPC Marketing Administrator

John C. Cassidy Air Conditioning -
Riviera Beach, FL

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Job Details

Full-time
$65,000 - $80,000 a year
8 days ago

Benefits

Health insurance
Dental insurance
401(k)
Vision insurance
Referral program

Qualifications

Microsoft Excel
Schedule management
Attention to detail
Marketing analytics
Marketing operations

Full Job Description

PPC Marketing Administrator

Department: Marketing
Reports To: Director of Marketing
Direct Reports: None
Location: TBD
Employment Type: Full-Time

Position Summary

The PPC Marketing Administrator is responsible for the day-to-day management, optimization, reporting, and administrative support of the company's paid digital advertising efforts. This role focuses on lead generation, campaign performance, budget accountability, and data accuracy across all paid advertising channels. The PPC Marketing Administrator works closely with marketing leadership, sales leadership, and agency partners to ensure advertising dollars are producing qualified leads and revenue opportunities.

The ideal candidate is highly analytical, detail-oriented, organized, and comfortable working with data, reporting, and digital marketing platforms.

Essential Duties and Responsibilities

Campaign Administration & Management

Assist with the management of Google Ads, Local Services Ads (LSA), Microsoft Ads, Meta Ads, and other paid media platforms
Monitor daily campaign performance and budget pacing
Ensure campaigns are active, compliant, and properly configured
Coordinate campaign launches, updates, promotions, and seasonal initiatives
Maintain campaign tracking and documentation

Lead Management & Performance Tracking

Monitor lead flow generated through paid advertising channels
Track lead quality, conversion rates, booked appointments, and revenue attribution
Identify trends impacting campaign performance
Work with Sales and Customer Experience teams to improve lead conversion outcomes
Ensure proper lead source attribution within CRM and ServiceTitan

Reporting & Analytics

Prepare weekly and monthly marketing performance reports
Track KPIs including:
Cost Per Lead (CPL)
Cost Per Booked Appointment
Cost Per Sale
Return on Ad Spend (ROAS)
Conversion Rates
Revenue Generated
Maintain marketing dashboards and reporting tools
Identify opportunities for optimization and efficiency improvements

Vendor & Agency Coordination

Serve as a liaison between the company and digital marketing agencies
Coordinate requests, campaign changes, and performance reviews
Ensure agency deliverables are completed timely
Review invoices and validate advertising spend
Track campaign budgets against approved plans

Data & Systems Management

Maintain accuracy of tracking systems and reporting platforms
Assist with call tracking, form tracking, and lead attribution setup
Audit campaign data for inconsistencies
Support CRM and ServiceTitan marketing reporting initiatives
Ensure marketing data integrity across systems

Administrative Support

Coordinate marketing calendars and campaign schedules
Maintain marketing documentation and SOPs
Assist with promotional planning and execution
Support marketing meetings and prepare reporting packages
Complete ad hoc projects and reporting requests

KPI Measurements

Lead Generation

Total Leads Generated
Qualified Leads Generated
Booked Appointments from PPC Leads

Efficiency Metrics

Cost Per Lead (CPL)
Cost Per Appointment
Cost Per Sale
Budget Adherence

Revenue Metrics

Revenue Attributed to PPC Campaigns
Return on Ad Spend (ROAS)
Marketing Generated Revenue

Operational Metrics

Reporting Accuracy
Lead Source Attribution Accuracy
Campaign Launch Timeliness
Dashboard Maintenance

Qualifications

2+ years of digital marketing, PPC administration, marketing operations, or related experience preferred
Experience with Google Ads and Google Analytics preferred
Experience with Meta Business Manager preferred
Strong Excel and reporting skills
Experience with CRM systems and marketing analytics platforms
Strong organizational and project management skills
Ability to analyze data and identify trends
Excellent communication and follow-up skills

Position Success Profile

A successful PPC Marketing Administrator is highly organized, analytical, and accountable. This position is designed to bridge the gap between marketing execution and operational accountability, ensuring paid advertising efforts produce measurable business results while supporting company growth objectives.

Success is measured not by clicks and impressions alone, but by qualified leads, booked appointments, revenue generation, return on investment, and the overall effectiveness of the company's digital marketing efforts. This individual proactively monitors campaign performance, identifies trends, maintains data integrity, and ensures leadership has clear visibility into marketing results. They are comfortable working with numbers, reporting, and multiple systems while maintaining strong communication with marketing, sales, customer experience, operations, and agency partners.

The ideal candidate becomes a trusted operational partner to the marketing team by ensuring paid advertising efforts are organized, measurable, accountable, and aligned with company growth objectives.

Pay: $65,000.00 - $80,000.00 per year

Benefits:

401(k)
Dental insurance
Health insurance
Referral program
Vision insurance

Work Location: In person

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