Top 1 Razorfish Jobs in Downers Grove, IL

Paid Search Strategist
Publicis Groupe Holdings B.V —Chicago, IL
- $1 - $70,000 a year
- Mid-level
- Analysis skills
- Mentoring
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4d

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Paid Search Strategist

Publicis Groupe Holdings B.V -
Chicago, IL

Quick Apply

Job Details

$1 - $70,000 a year
4 days ago

Qualifications

AI models
Audience analysis
Website activity analysis
Marketing ROI (MROI) improvement
Knowledge management
Customer communication
Marketing campaign leadership
Machine learning/AI-based analysis
Data analysis reporting
Media performance reporting
Identifying new business opportunities
Competitive analysis
AI tools proficiency
Customer segmentation analysis
Performance Reporting
Process improvement
Managing budgets in a search marketing role
Digital marketing budget management
Mid-level
Marketing strategy development
Team development
Programming languages
Analysis skills
Industry trends
Mentoring
Forecasting
Media data analysis
Organizational skills
Participating in conferences
Pay-per-click (PPC) advertising

Full Job Description

As a Search Strategist at Razorfish, you will lead the development of innovative search strategies that deliver impactful results for our clients. Building on your experience as a Search Coordinator, you will collaborate with cross-functional teams to execute high-performing paid search campaigns. This role is perfect for individuals passionate about digital marketing who want to leverage advanced emerging technologies, particularly AI, and stay ahead of industry trends while mentoring colleagues and sharing valuable insights.

Develop Search Strategies: Create and implement comprehensive paid search strategies that align with client goals, continuously optimizing performance and ROI.
Conduct Research: Perform in-depth keyword research, competitive analysis, and audience segmentation, utilizing AI tools and analytics to uncover new opportunities.
Track Performance: Leverage advanced data analysis to monitor campaign performance, generate insights, and refine strategies in real-time.
Cross-Functional Collaboration: Collaborate with creative, analytics, and strategy teams to ensure cohesive execution of integrated campaigns.
Test Management: Implement and manage alpha and beta tests for new features in paid search, monitoring industry trends and incorporating best practices to enhance campaign effectiveness.
Knowledge Sharing: Actively participate in knowledge-sharing initiatives by documenting successful campaigns, use cases, and insights from webinars and industry conferences.
Mentorship: Mentor and support junior team members, fostering collaboration and continuous learning within the department.
Build Relationships: Cultivate strong relationships with key publisher partners like Google and Bing, advocating for client needs and identifying new advertising opportunities.
Budget Management: Manage budgets and forecasts to effectively align with performance goals and client expectations.
Reporting and Insights: Prepare and present reports, insights, and recommendations to clients and stakeholders, demonstrating the value of search strategies and identifying future growth areas.

Strong analytical skills, with proficiency in analytics and reporting tools such as Google Analytics and Google Ads.
Proficiency in utilizing advanced technology, including Large Language Models (LLMs) and Python or other programming languages, to improve campaign strategies, enhance content generation, and optimize marketing workflows.
Solid understanding of SEO principles and how paid search integrates with overall digital marketing strategies.
Exceptional communication and interpersonal skills, with the ability to effectively articulate strategies to diverse audiences.
Excellent organizational skills with a proven ability to manage multiple projects and meet deadlines while maintaining attention to detail.
Passion for industry trends, with a commitment to sharing knowledge and facilitating continuous improvement within the team.

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Paid Search Strategist

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