Redactor(a) de Mercadeo - Temporero
Tempoero - AEP
Exempt
GENERAL DESCRIPTION:
Responsible for serving as the primary voice and creative driver behind the brand’s advertising campaigns. Develops compelling, memorable, and highly persuasive concepts and copy that capture attention and inspire immediate brand engagement. Collaborates closely with design and creative teams to translate complex marketing strategies into impactful taglines, video scripts, and integrated multi-channel campaigns, ensuring consistency and strength across all brand communications.
ESSENTIAL FUNCTIONS:
- Integrate concepts for 360-degree advertising campaigns across digital, print, and broadcast media.
- Conceptualize marketing ideas/initiatives through engaging graphics, illustrations, and layout, ensuring alignment with brand guidelines.
- Master, maintain, and enforce the established verbal brand identity and tone across multiple sources, ensuring consistency in public-facing messaging.
- Collaborate with Graphic Designers and Video Producers to co-create cohesive visual and textual narratives aligned with campaign strategies.
- Write, storyboard, and edit engaging video/audio ads and social media video content.
- Craft persuasive, concise copy for short-form advertising assets (headlines, taglines, social media ads, Google ads, billboards).
- Balance multiple campaign deadlines, transitioning from conceptual development to execution.
- Ensure all materials meet regulatory requirements and are submitted in accordance with applicable guidelines.
ADDITIONAL FUNCTIONS:
- Must comply fully and consistently with all company policies and procedures, with local and federal laws as well as with the regulations applicable to our Industry, to maintain appropriate business and employment practices.
- May carry out other duties and responsibilities as assigned, according to the requirements of education and experience contained in this document.
MINIMUM QUALIFICATIONS:
Education and Experience: Bachelor’s Degree in Marketing, Advertising, Journalism, or Business Administration. At least three (3) years of experience in advertising copywriting, creative writing, or marketing content development, or writing high-impact, short-form copy.
“Proven experience may be replaced by previously established requirements.”
Certifications / Licenses: Not required.
Other: N/A
Languages:
Spanish – Advanced (comprehensive, writing and verbal)
English – Advanced (comprehensive, writing and verbal)
“We are an Equal Employment Opportunity Employer and take Affirmative Action to recruit Protected Veterans and Individuals with Disabilities.”
