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Sr. Analyst - Marketing Analytics

Professional Staffing Services Group -
Orlando, FL

Quick Apply

Job Details

Temporary | Full-time | Contract
$45 - $50 an hour
12 days ago

Benefits

Work from home

Qualifications

Looker
Dashboard development
Cloud analytics services
Power BI
Google Data Studio
Teamwork
Databricks
Data visualization software proficiency
Hypothesis testing
Market segmentation (product management technique)
Design of experiments
Marketing company internal data
Business intelligence report generation
Customer segmentation analysis
Digital marketing tools
SQL
Bachelor's degree
Attribution modeling
Media data analysis
Marketing analytics
A/B testing
Query management
Google Analytics
Statistical significance testing
BigQuery
Python
Marketing controlled experiments research
Data analysis software

Full Job Description

Sr. Analyst - Marketing Analytics - 12 month contract/temp role

Position Overview

We are seeking a strategic and analytically driven Senior Analyst to improve marketing effectiveness, support growth initiatives, and deliver clear customer and campaign insights across digital and offline marketing channels.

In this role, you will partner closely with Marketing, Analytics, and cross-functional teams to measure performance within a mature multi-touch attribution framework, identify optimization opportunities, and support data-driven decision-making. The ideal candidate combines strong analytical skills with hands-on experience in customer behavior analysis, experimentation, and performance reporting.

Location & Work Schedule

Location: Orlando, FL
Work Arrangement: Hybrid (3 days a week in-office/2 days work from home)
Schedule: Mon - Fri 9:00a-5:00p
Pay: $45-$50/hr based on experience
Travel: Minimal (5% or less for occasional meetings, training, or events)

Essential Job Responsibilities

Marketing Performance & Growth Insights

Analyze marketing performance across paid and owned channels to identify trends and optimization opportunities.
Provide clear insights related to channel performance, audience targeting, campaign effectiveness, and creative performance.
Support marketing teams in improving acquisition efficiency, conversion rates, and customer engagement.
Monitor and evaluate marketing spend efficiency and return on investment (ROI).

Customer & Audience Analytics

Analyze customer behavior, funnel performance, audience segmentation, and engagement trends.
Develop insights related to customer acquisition, retention, and lifecycle performance.
Identify high-value customer segments to improve marketing targeting.

Attribution & Measurement

Leverage and refine existing attribution and measurement frameworks to evaluate channel contribution.
Support ongoing incrementality testing and lift measurement through structured experiments and holdout analysis.
Partner with stakeholders to improve measurement methodologies and reporting consistency.

Testing & Experimentation

Design and analyze A/B tests and other marketing experiments.
Ensure testing methodologies use representative audiences and statistically sound approaches.
Provide clear recommendations based on test results and campaign learnings.

Reporting & Visualization

Develop and enhance scalable dashboards and visualization tools to support business decisions.
Communicate findings and recommendations clearly to both technical and non-technical teams.
Improve reporting automation and efficiency.

Data & Technical Collaboration

Query and analyze large datasets using SQL and cloud-based data platforms.
Collaborate with internal teams to validate tracking, campaign data, and reporting accuracy.
Conduct ad hoc analyses to support strategic marketing decisions and growth initiatives.

Role Requirements & Qualifications

Education

Bachelor’s degree in Marketing, Analytics, Statistics, Economics, Mathematics, Computer Science, or a related field. (Equivalent professional experience may be accepted in lieu of a degree).

Required Experience & Skills

4+ years of experience in marketing analytics, digital analytics, growth analytics, or a related field.
Advanced SQL skills and experience working with large datasets.
Strong experience with data visualization and analytics tools: Google Analytics, Looker Studio, Power BI, and BigQuery.
Strong understanding of digital marketing channels, performance measurement, and funnel analysis.
Experience analyzing campaign performance and turning data into clear business recommendations.
Solid knowledge of attribution concepts, customer segmentation, and A/B testing methodologies.

Preferred Skills & Experience (Nice-to-Have)

Experience applying forecasting or predictive analytics to support marketing investments.
Familiarity with advanced attribution concepts or incrementality testing.
Experience working with customer lifecycle, retention, or loyalty-focused businesses.
Understanding of digital analytics implementation and tracking concepts.
Experience with statistical software suites (R, Python, Databricks).
Familiarity with APIs, marketing technology platforms, or basic HTML.
Exposure to AI tools or automation workflows that improve analytics efficiency.

What Success Looks Like

Clear Visibility: Improved reporting clarity into marketing and customer performance.
Smarter Investments: More informed marketing spend and channel optimization decisions.
Stronger Testing: Enhanced testing, experiment design, and measurement practices across teams.
Efficiency: Faster, more automated reporting and analytics processes.
Growth: Actionable insights that support measurable business growth.

Autonomy & Impact

Decision-Making: Ability to make independent decisions to complete projects, develop solutions, and reach goals.
Autonomy: This role requires a self-motivated individual able to work independently with a high level of flexibility.
Impact: Your insights and actions will directly impact the performance and success of core marketing programs.
Supervisory Responsibility: None.

#HP

Pay: $45.00 - $50.00 per hour

Application Question(s):

Do you have strong experience with data visualization and marketing tools such as Google Analytics, Looker Studio, Power BI, and Big Query? Please specify.

Education:

Bachelor's (Preferred)

Experience:

Marketing analytics: 4 years (Preferred)
Digital analytics: 4 years (Preferred)
A/B testing: 4 years (Preferred)
SQL: 2 years (Preferred)

Ability to Commute:

Orlando, FL 32805 (Preferred)

Work Location: Hybrid remote in Orlando, FL 32805

Quick Apply

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