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Quick Apply
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14d

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Sr Analyst, Marketing Analytics

Vaco by Highspring -
Orlando, FL

Quick Apply

Job Details

$45.67 - $50.48 an hour

Qualifications

Data visualization software proficiency
Design of experiments
Digital marketing tools
SQL
Bachelor's degree
Attribution modeling
Marketing analytics
Query management
Marketing controlled experiments research

Full Job Description

About the Role

Our client — a well-established, growth-focused organization in the Orlando market — is looking for a Senior Analyst to join their Marketing Analytics team. This is a high-impact, hybrid role for someone who thrives at the intersection of data and marketing strategy. You'll work closely with Marketing, Analytics, and cross-functional leadership to measure campaign performance, uncover customer insights, and drive smarter investment decisions across digital and offline channels.
This is a rare opportunity to step into a mature attribution and measurement environment where your work will directly shape how the organization understands its customers and optimizes growth.

What You'll Do

Marketing Performance & Channel Optimization

Analyze performance across paid and owned channels to surface trends and optimization opportunities
Deliver insights on audience targeting, campaign effectiveness, creative performance, and spend ROI
Support acquisition efficiency improvements and conversion rate analysis

Customer & Audience Analytics

Analyze customer behavior, funnel performance, and audience segmentation
Identify high-value customer segments and lifecycle engagement patterns
Support customer acquisition, retention, and loyalty-focused initiatives

Attribution, Measurement & Experimentation

Leverage and refine a mature multi-touch attribution framework
Design and analyze A/B tests, holdout studies, and incrementality experiments
Partner with stakeholders to improve measurement methodologies and reporting consistency

Reporting & Data Collaboration

Build and enhance scalable dashboards and reporting tools for marketing and leadership teams
Query and analyze large datasets using SQL and cloud-based platforms
Automate reporting processes and validate tracking/campaign data accuracy

What We're Looking For

Must-Haves

4+ years of experience in marketing analytics, digital analytics, or growth analytics
Strong command of SQL and experience working with large datasets
Hands-on experience with Google Analytics, Looker Studio, Power BI, and/or BigQuery
Solid understanding of attribution models, A/B testing, and multi-channel performance measurement
Experience with customer segmentation, funnel analysis, or audience analytics
Ability to translate complex data into clear, actionable business insights for both technical and non-technical audiences
Bachelor's degree in Marketing, Analytics, Statistics, Economics, Math, Computer Science, or related field

Nice to Haves

Experience with Python, R, or Databricks
Familiarity with incrementality testing and advanced attribution concepts
Background in customer lifecycle, retention, or loyalty-driven businesses
Exposure to AI tools or automation workflows for analytics efficiency
Basic familiarity with APIs, marketing technology platforms, or HTML

EEO Notice

Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.

Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].

Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.

Representation Notice

By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.

For residents of Ontario, Canada: Based on Highspring’s discussions with its Client, Highspring’s understanding is that this position for employment is a current vacancy (either through Highspring as a contractor or with the client directly).

Privacy Notice

Vaco by Highspring and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco by Highspring”) respects your privacy and are committed to providing transparent notice of our policies.

California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here.
Virginia residents may access our state specific policies here.
Residents of all other states may access our policies here.
Canadian residents may access our policies in English here and in French here.
Residents of countries governed by GDPR may access our policies here.

Additionally, submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. More details about Vaco by Highspring’s use of AI can be found here (https://www.highspring.com/ai-use-notices/). Further assessment of candidates beyond this initial phase will be conducted by recruiters and hiring managers. Vaco by Highspring does not know and cannot opine on if its client’s use of AI products in hiring.

Pay Transparency Notice

Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:

the individual’s skill sets, experience and training;
licensure and certification requirements;
office location and other geographic considerations;
other business and organizational needs.

With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.

Quick Apply

Refine Your Search

Sr. Campaign Analyst jobs

Sr Analyst, Marketing Analytics

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