Job Overview:
The Marketing Strategist develops and executes high-impact marketing strategies that drive growth at both the local market and top-producer level. This role partners closely with marketing leadership and top-producing loan officers to translate business objectives into scalable, data-driven marketing initiatives.
Responsibilities:
Strategic Planning & Market Focus
- Develop localized and producer-specific marketing strategies aligned with market conditions and growth goals
- Partner with top-producing loan officers and regional leaders to support brand positioning, lead generation, and relationship-building
- Conduct market research and translate insights into actionable strategies
Marketing Technology & Innovation
- Support optimization and integration of marketing technology platforms (CRM, automation, email, social, analytics)
- Identify opportunities to improve efficiency, scalability, and reporting
- Collaborate with internal teams and vendors to enhance system performance and adoption
Campaign Strategy & Execution
- Support development of multi-channel marketing campaigns (digital, social, email, events, paid media)
- Ensure alignment with corporate brand standards while allowing for local market flexibility
Team Support & Collaboration
- Provide strategic guidance, insights, and best practices to the marketing team
- Support Marketing Coordinators and Managers with campaign planning and execution
- Contribute to playbooks, processes, and documentation to drive consistency and efficiency
Qualifications:
- Proven experience in social media management, digital marketing, or related roles within a fast-paced environment.
- Strong understanding of branding principles combined with hands-on experience in product management or e-commerce settings.
- Proficiency in analysis tools such as Nielsen or similar market research platforms; familiarity with Adobe Creative Suite is a plus.
- Excellent strategic planning skills with the ability to translate data insights into actionable marketing strategies.
- Knowledge of multichannel marketing techniques including public relations, B2B marketing, and online advertising campaigns.
- Demonstrated ability to manage budgets effectively while delivering measurable results.
- Exceptional communication skills paired with a proactive approach to problem-solving and collaboration.
Education & Experience:
- Bachelor’s degree in Marketing, Communications, or related field preferred (or equivalent experience)
- 3+ years of experience in mortgage marketing required; financial services or real estate experience preferred
- Experience with CRM systems, marketing tools, and project management platforms
- Experience working in a regulated industry is a plus
Additional Information:
- This role does not include direct supervisory responsibilities
- Prolonged periods of sitting and working on a computer
- May occasionally lift up to 15 pounds
Why Join Us:
- Opportunity to partner with top-producing loan officers and drive meaningful business impact
- Collaborative, fast-paced marketing team focused on innovation and growth
- Access to advanced marketing tools and technology, including AI-driven platforms
- Ability to influence strategy while supporting local market success
- Career development opportunities within a growing organization
EEO:
Synergy One Lending provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Pay: $33.65 - $36.06 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
Education:
- High school or equivalent (Required)
Experience:
- Mortgage Marketing: 3 years (Required)
Work Location: Remote
