Position Summary:
The Sr Content Product Owner is responsible for authoring and coordinating e-commerce content for a seamless execution of all web strategies and product information on the web
This role will serve as the liaison between digital sales/marketing strategies stakeholder information international partners and Go to Market deployments announcements campaigns email communications as well as the web content implementation for CruisingPowercom Espresso and the suite of tools and applications powered by the website The Sr Content Product Owner will become the expert in the current TeamSite legacy content management solution and the new Adobe AEM applications and all page templates to ensure the best user experience for each content type
This person will be a cross-functional partner for the Digital Team to ensure product information and messaging reflects the brands (Royal Caribbean International Celebrity Cruises and Silversea) goals accurate and clear product information and clean web user experience for trade partners and other website users In conjunction with the Product Owners the Sr Content Product Owner will manage the day-to-day authoring operations working with cross functional teams such as Sales Communications Call Center International Partners Marketing and Creative Partner teams Verifying authoring is accurate updating any errors and overseeing any obstacles or roadblocks to find a solution Furthermore this person will be the right-hand to the Product Owners helping to organize and oversee content requests from stakeholders In addition they will collaborate with the Product Owners to fulfill content updates or add new pages to support digital strategies and Go to Market product launches This role is crucial to the team overall as they will be a strong support for ensuring the execution of all web content implementation support and maintenance of the web site
Essential Duties and Responsibilities:
1 Execute content development for new and existing products applications corporate initiatives and marketing campaigns using Adobe Experience Manager (AEM) components and templates Includes the creation of landing pages using marketing core components to support marketing communications across brands and markets
2 Deep understanding of content strategy (messaging tone structure governance)
3 Experience with accessibility (WCAG) and inclusive design
4 Use content publishing systems to create and modify content to the site
5 Execute content audit changes to ensure content is accurate and up to date
6 Understand the site’s structure and assets for each of the products and tools on the web
7 Collaborate with Product Owners Launch and Marketing teams for all Go-To-Market deployments communications and campaigns to ensure channel plans are executed on schedule
8 Assist Web Product Owners in implementing Deployment Content across the web site and Espresso
9 Responsible for all content updates for North America and other international markets where applicable
10 Responsible for the set-up litmus testing and deployment of B2B email Go-To-Market campaigns using Acoustic This individual will work with our creative partners (Big Day/Verb) on the design development and delivery of email campaigns Includes A/B testing tracking data analytics and reporting on the performance of all email campaigns
11 Ensure projects are launched on time and meet initial project requirements keeping teams and management notified of progress and any potential deviations from project schedules (deliverables milestone dates resources etc)
12 Understand and assist in managing online promotions announcements alerts notifications etc on a recurrent schedule
13 Assist Product Owners in implementing new products and application updates across the web site brands and markets
14 Arrange the review and final approval of content with Product Owners; document feedback and manage any updates
15 In conjunction with the Product Owners collaborate with IT Creative Partners (Verb and Big Day) UX and design teams to enhance and create new presentation for content and merchandising across the webs site
16 Analyze and propose recommendations for future opportunities in content and design
17 Defines and tracks content success metrics (engagement conversion task success) Uses analytics tools (ie Goggle Analytics Adobe Analytics etc)
18 Partner with analytics to understand customers’ needs in all product and content initiatives
19 Leverage market and customer data to develop and adjust content themes/topics and execute a plan to develop the assets that support these themes/topics
20 Conduct A/B testing to develop content recommendations and insights for future product efforts
21 Ability to translate business objectives into content strategy
22 Ability to actively participate in cross-functional teams to define and implement content strategies
23 Proven experience as a Sr Product Owner in Agile/Scrum
24 Collaborate closely with designers developers content creators and marketers
25 Understanding of content lifecycle management (create-publish-optimize-retire)
