Top 200 Web Analytics Manager Jobs in Boston, MA

Web Strategy Manager
Citizens Financial Group —Westwood, MA
- $130,000 - $160,000 a year
- Full-time
- Hybrid work
- Background check
- Management
- Office
- Health insurance
- Dental insurance
7d
Manager, Digital Content & Web Production
Wentworth Institute of Technology —Boston, MA
- $90,000 - $113,000 a year
- Full-time
- Hybrid work
- Mid-level
- Office
- University
E-COMMERCE & DIGITAL MARKETING SPECIALIST (B2B & B2C)
Quilling Card LLC —Holliston, MA
- $80,000 - $110,000 a year
- Full-time
- Inventory management
- 5 years
- Salesforce
- Health insurance
- Paid time off
Quick Apply
7d
Data and Technology Manager
Boston Collegiate Charter School —Dorchester, MA
- $67,495 - $75,967 a year
- Extended hours
- Background check
- School experience
- Classroom
Quick Apply
Director of Marketing Analytics
Ascensus —Newton, MA
- $140,000 - $200,000 a year
- Online Application
- 8 years
- SQL
- Analysis skills
- Health insurance
- Dental insurance
Product Solution Manager
Aristocrat Interactive —Boston, MA
- $92,400 - $204,376 a year
- Full-time
- Hybrid work
- Background check
- Computer science
- Computer Science
- Health insurance
- Dental insurance
14d
AI Engineer
Suffolk Construction Company, Inc. —Boston, MA
- $107,000 - $222,600 a year
- Full-time
- Computer Science
- Office
- Master's degree
- Commuter assistance
- Fuel card
Digital Marketing Account Manager (HYBRID)
C-4 Analytics —Wakefield, MA
- $60,000 - $75,000 a year
- Full-time
- Hybrid work
- Microsoft Excel
- Marketing
- Mid-level
- Work from home
- Opportunities for advancement
Quick Apply
Senior Manager, NA Omnichannel Performance Analytics & Insights
Sanofi —Cambridge, MA
- $133,500.00 - $192,833.33 a year
- 7 years
- Office
- SQL
- Parental leave
Digital Experience Manager
Citizens Financial Group —Westwood, MA
- $110,000 - $130,000 a year
- Full-time
- Background check
- 7 years
- No experience needed
- Health insurance
- Dental insurance
14d
Web Product Manager
Coralogix —Boston, MA
- $120,000 - $170,000 a year
- Full-time
- Remote
- Mid-level
- Communication skills
- Health insurance
- Dental insurance
Lead Strategic Partnership Data Analyst (Hybrid)
American Family Insurance —Boston, MA
- $111,000 - $189,000 a year
- Full-time
- Hybrid work
- Writing skills
- Office
- SQL
- Paid holidays
- Loan repayment program
13d
RESEARCH ADMINISTRATION TRAINING MANAGER, Research Operations, Analytics & Systems
Boston University —Boston, MA
- Management
- 5 years
- Mid-level
- Health insurance
- Dental insurance
Research Communications Manager, Reimagining the Economy Project
Harvard University —Cambridge, MA
- Full-time
- 5 years
- University
- Senior level
- Commuter assistance
- Health insurance
Senior Marketing Manager
Berklee College of Music —Boston, MA
- $95,000 - $125,000 a year
- Full-time
- Hybrid work
- Mid-level
- Office
- University
- 403(b) matching
- Dental insurance
Public Affairs Specialist (Digital Communications), IS-1035-12
Smithsonian Astrophysical Observatory —Cambridge, MA
- $101,375 - $131,790 a year
- Full-time
- Background check
- Research
- Analysis skills
- Commuter assistance
- AD&D insurance
Program & Project Management Associate Manager
Logic —Boston, MA
- $148,000 a year
- Full-time
- Computer Science
- Marketing
- 5 years
CRM Manager
Tripadvisor —Needham, MA
- $120,000 - $140,000 a year
- Email
- Remote
- Analysis skills
- Organizational skills
- Senior level
- Health insurance
- Tuition reimbursement
Quick Apply
Communications Specialist
Dana-Farber Cancer Institute —Boston, MA
- $58,100 - $66,200 a year
- Full-time
- Hybrid work
- Research
- Mid-level
- Office
Budget Analyst
Beth Israel Lahey Health —Charlestown, MA
- $68,640 - $114,712 a year
- Full-time
- Microsoft Excel
- Microsoft Outlook
- Hospital

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Web Analytics Manager jobs near Boston, MA

Web Strategy Manager

Citizens Financial Group -
Westwood, MA

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Job Details

Full-time
$130,000 - $160,000 a year
7 days ago

Benefits

Health insurance
Dental insurance
Tuition reimbursement
Paid time off
Parental leave
Vision insurance
Opportunities for advancement
Retirement plan

Qualifications

Management
Team development
Customer website behavior analysis
Leading team collaboration initiatives
Marketing analytics
Marketing positioning
Cross-functional team management
Project stakeholder communication
Data analytics technologies
Cross-functional communication
Stakeholder management

Full Job Description

Description

The Web Strategy Manager oversees the team responsible for defining and executing Citizens’ web strategy across customer journeys. This role ensures the web experience is structured, discoverable, and aligned to customer intent and business priorities.

Reporting to the Head of Web Experience within the Digital Content Experience Strategy team, the Web Strategy Manager sits at the intersection of analytics, experience design, and business strategy, translating customer and market signals into clear direction that teams can execute consistently across journeys and channels.

As search and discovery shift toward AI-driven environments, this role ensures web strategy accounts for both human visitors and machine consumers.

What You’ll Do

Lead and develop a team of web and CRO strategists
Define web strategy for each customer journey, including experience structure and competitive positioning
Consult on and shape the strategy across search, AI-driven discovery, and third-party platforms
Serve as the primary strategic partner for marketing managers, growth strategists, and business-line leaders, building trust through credibility, responsiveness, and an informed point of view
Use analytics to interpret traffic trends, channel shifts, and funnel performance, and translate findings into clear, defensible narratives tied to business outcomes
Lead the CRO program: testing, experimentation roadmaps, and a culture of validated improvement
Represent the strategy perspective in CMS modernization, content model evolution, and structured content initiatives
Organize the team around customer journeys with clear ownership, cross-coverage, and predictable intake and prioritization
Develop strategists who operate across analytics, content structure, and discovery ecosystems (not just page optimization)

How You Work

Lead with an informed point of view and build trust by helping partners make effective decisions
Think in systems: You see how individual journey decisions connect to the broader operating model, content architecture, and customer experience
Balance long-term structural integrity with near-term business needs

What Success Looks Like

Each customer journey has a clear, owned web strategy that partners understand and trust
The team operates as strategic advisors; partners engage early, not after decisions are made
Analytics insights are defensible and tied to business outcomes
Testing and optimization are embedded in the team’s operating rhythm
Strategists have the operational space to do strategic work
The team grows in capability, confidence, and cross-functional influence

Required Qualifications

8+ years in web strategy, digital experience, or a related discipline, with at least 3 years managing a team
Demonstrated experience defining web strategy at an enterprise level, including structures, journey mapping, and competitive positioning
Strong analytical skills with hands-on experience in web analytics platforms (Adobe Analytics preferred)
Proven ability to build, lead, and develop cross-functional teams
Experience managing stakeholder relationships across marketing, technology, compliance, and business priorities
Track record of influencing senior stakeholders and driving alignment without relying on positional authority
Clear, direct communication skills with the ability to synthesize complex information for executive audiences
Bachelor’s degree in a relevant field, or equivalent professional experience

Preferred Qualifications

Experience in a regulated industry (financial services a plus)
Working understanding of SEO, AEO, and how AI-driven search is changing discovery and content strategy
Familiarity with structured content models and how strategy requirements inform content architecture
Experience with CRO, A/B testing, and experimentation programs
Experience designing operating models and intake workflows for cross-functional teams

Tools & Platforms

Adobe Analytics
CMS platforms (headless CMS experience a plus)
Figma
SiteImprove
Jira
SEO and discovery tools

Hours & Work Schedule

Hours per Week: 40
Work Schedule: M-F 8-5 in Boston, MA, New York, NY, Westwood, MA, or Johnston, RI office 4 days a week

Pay Transparency

The salary range for this position is $130,000 - $160,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the budget, work location, and relevant skills and experience.

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits .

#LI-Citizens2

Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.

Benefits

Awards We've Received

Dave Thomas Foundation’s Best Adoption-Friendly Workplace

Glassdoor
Best Place to Work in Consulting, Finance & Insurance

Human Rights Campaign Corporate Equality Index 100 Award

Newsweek America's Most Charitable Company

Disability:IN Best Places To Disability Inclusion

The Banker's
US Bank of the Year

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Refine Your Search

Web Analytics Manager jobs in Boston, MA

Web Strategy Manager

Manager, Digital Content & Web Production

E-COMMERCE & DIGITAL MARKETING SPECIALIST (B2B & B2C)

Data and Technology Manager

Director of Marketing Analytics

Product Solution Manager

AI Engineer

Digital Marketing Account Manager (HYBRID)

Senior Manager, NA Omnichannel Performance Analytics & Insights

Digital Experience Manager

Web Product Manager

Lead Strategic Partnership Data Analyst (Hybrid)

RESEARCH ADMINISTRATION TRAINING MANAGER, Research Operations, Analytics & Systems

Research Communications Manager, Reimagining the Economy Project

Senior Marketing Manager

Public Affairs Specialist (Digital Communications), IS-1035-12

Program & Project Management Associate Manager

CRM Manager

Communications Specialist

Budget Analyst

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