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Director of Web Strategy

Craft & Communicate
Remote

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Job Details

Full-time
From $85,000 a year

Benefits

Paid holidays
Health insurance
401(k)
Paid time off
401(k) matching

Qualifications

Team leadership

Full Job Description

Director of Web Strategy

The Director of Web Strategy leads our agency’s website development, design, and technical SEO teams to ensure every client website is strategically built, technically sound, visually exceptional, and conversion-driven.

This role owns the architecture, performance, technical optimization, and execution standards of all client websites. The Director ensures our web properties are built for speed, accessibility, search visibility, scalability, and measurable lead generation, while maintaining high production quality and efficient team workflows.

This is both a strategic and operational leadership role requiring strong technical knowledge, team development experience, and the ability to balance quality with delivery timelines.

Key Responsibilities

Leadership & Team Oversight

Lead and manage Web Developers, Web Designers, and Technical SEO Specialists.
Set production standards, development best practices, and QA protocols.
Ensure clear role accountability and workflow alignment across the web team.
Mentor and develop team members in technical expertise, communication, and leadership.
Conduct performance reviews and capacity planning.
Identify hiring needs and assist in recruiting top web talent.

Website Strategy & Architecture

Oversee sitemap development, user journey mapping, and conversion architecture.
Ensure websites are structured for SEO, GEO, and AI-driven search visibility.
Define best practices for site structure, internal linking, schema markup, and metadata.
Guide CMS decisions and technical stack strategy.
Maintain consistency across multi-site portfolios.

Technical SEO & Performance

Ensure all websites meet best-in-class technical SEO standards.
Oversee: Site speed optimization, Core Web Vitals compliance, Schema implementation, Crawlability and indexation, Mobile optimization, and Accessibility standards.
Partner with analytics team to track and improve performance metrics.

Design & UX Oversight

Ensure websites are modern, brand-aligned, and conversion-focused.
Guide UI/UX standards across all projects.
Oversee design systems and reusable components.
Balance aesthetics with functionality and performance.

Quality Assurance & Execution

Establish rigorous QA processes before client launch.
Ensure staging-to-live processes are secure and error-free.
Reduce post-launch revisions through strong internal review systems.
Maintain documentation for builds, migrations, and technical updates.

Cross-Department Collaboration

Partner with: SEO/AIO strategy, Digital ads, Marketing automation, Content and PR teams.
Ensure websites support campaign performance and lead tracking.
Align web production timelines with broader digital strategy goals.

Qualifications

7+ years of experience in web development, technical SEO, or web strategy.
3+ years leading web or technical teams.
Deep understanding of: CMS platforms (WordPress preferred), Page builders and custom builds, Technical SEO fundamentals, Schema markup and structured data, Website migrations, Hosting environments (WP Engine preferred), Site performance optimization, and a Strong knowledge of analytics and tracking (GA4, Tag Manager).
Ability to translate business goals into technical execution.
Excellent communication and leadership skills.
Experience in agency environments preferred.

How to Apply

To be considered, please apply through our careers page: https://craftandcommunicate.com/careers/

Please include your resume, portfolio, and any relevant examples of websites you have designed, developed, or strategically led.

Employment Details

This position begins as a 90-day contract-to-hire opportunity. Successful candidates may be offered full-time employment following the initial contract period based on performance and team fit.

Full-Time Benefits Include

Medical Insurance
Paid Time Off (PTO)
Paid Holidays
401(k) with Company Match
Professional Development Opportunities
Fully Remote Work Environment

Job Type: Full-time

Pay: From $85,000.00 per year

Benefits:

401(k)
Health insurance
Paid time off

Work Location: Remote

Quick Apply

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