Top 11292 Web Strategy Manager Jobs

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Manager, Web Experience Strategy

Royal Communications Consultants Inc -
New York, NY

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Job Details

Full-time
$50 an hour

Qualifications

Audience analysis
Increasing user engagement
Data privacy laws
Competitive analysis
Digital marketing tools
Behavior analysis
Customer website behavior analysis
Leading team collaboration initiatives
Marketing analytics
Cross-functional team management
Project stakeholder communication
Stakeholder management

Full Job Description

Seeking a Manager of Web Experience Strategy to drive the development and execution of digital experiences as part of an integrated website roadmap. This role will play a critical part in shaping and implementing digital strategies that enhance engagement with key audiences and optimize the care seeker journey to improve conversion.

Job Responsibilities:
Reporting to the Associate Director, Digital Experience Strategy, you will:

Build improved web customer experiences and user journeys by analyzing user behavior, mapping navigation patterns, and optimizing touchpoints to drive key KPIs
Conduct stakeholder interviews to align on business priorities and uncover insights that inform website strategy, UX improvements, and content development
Define strategic business requirements for website search based on user journey insights, and recommend solutions that position search as a key driver of engagement and conversion.
Perform competitive assessments to benchmark industry best practices and identify opportunities for differentiation
Provide recommendations, based on qualitative and quantitative research, to enhance audience engagement, optimize user flows, and improve overall digital experience
Optimize web strategy to align with broader digital channels, integrating SEO best practices alongside paid, owned, and earned media for a seamless and discoverable customer journey
Partner with UX designers, product, and content teams to execute roadmap initiatives in alignment with broader marketing and branding objectives
Manage landing page execution with content and UX/UI strategists to ensure a seamless experience that meets business needs and clearly drives users towards measurable goals
Develop comprehensive presentations that effectively convey project strategies and secure approvals
Provide clear guidance on web best practices, digital trends, and user behavior insights to drive cohesive execution
Partner with the analytics team to define measurement plans, continuously monitor performance metrics, and recommend iterative improvements for targeted KPIs

Required Skills & Experience:

3-5 years in web strategy, website management, or marketing with a focus on customer journey.

Hands-on experience developing digital experiences that improve user engagement and drive improved conversion rates.

Proficiency in behavioral analytical tools such as Heap, Google Analytics, etc.

Strong background in stakeholder engagement, competitive analysis, and research-driven strategy development.

Deep understanding of data-driven decision-making, audience insights, measurement, and privacy regulations.

Ability to align teams, facilitate decision-making, and drive collaboration across departments.

Education:

Bachelor’s degree in Marketing, Digital Marketing, Analytics, Business, or a related field.

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