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Marketing Director

Woodlawn Health -
Rochester, IN

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Job Details

Full-time

Benefits

Health insurance
Dental insurance
401(k)
Flexible spending account
Paid time off
Vision insurance
401(k) matching
Life insurance

Qualifications

Customer retention strategy
Market analysis
Interpersonal skills
Marketing
Product marketing strategy
Content marketing strategy
Brand awareness strategy
Bachelor's degree
Content development
Organizational skills
Community relationship building
Growth marketing strategy
Marketing operations
Marketing

Full Job Description

Join the Woodlawn Team as a Marketing Director!

Woodlawn Health is looking for a creative and strategic Marketing Director to lead our marketing and communications efforts. This role oversees branding, digital marketing, advertising, public relations, community outreach, and internal communications. We’re seeking a collaborative professional with strong communication skills and a passion for healthcare.

EDUCATIONAL REQUIREMENTS AND QUALIFICATIONS:

Bachelor’s degree in marketing, communication, business administration or a related field is required. Master’s degree preferred.

PRIMARY DUTIES: The Marketing Director will oversee, coordinate, and lead the development of a marketing strategy for the organization.

- Specific knowledge of marketing and communications principles and practices, market research and analysis, strategic planning, marketing communications and program development required.
- Demonstrated knowledge in creating, implementing, and measuring strategic marketing and/or communications plans.
- Knowledge of relevant marketing and communications channels, functions, and tools (such as social media, websites, media relations, content development, webinars/events, digital marketing, video production, graphic design, employee communications, etc.) necessary to collaborate with other specialized areas of marketing and communications to implement plans and strategies.
- Analyzes target market information to identify and recommend effective marketing approaches.
- Prepares effective advertising campaigns based on market research.
- Directs and implements the organization’s advertising and promotional activities.
- Responsible for developing and implementing all marketing research information gathering programs.
- Plans and coordinates the implementation of business plans and the penetration of new markets.
- Collaborates with other leaders to develop marketing campaigns.
- Collaborates and leads determination of need and cost benefit analyses for proposed new programs, equipment, and service offerings.
- Performs other related duties as required and directed.

SECONDARY DUTIES:

Excellent verbal and written communication skills.
Thorough understanding of market developments.
Thorough understanding of marketing strategies and practices.
Excellent interpersonal and customer service skills.

Apply online, or email resume to [email protected]

Our Mission is to provide excellent healthcare services by highly skilled staff in a compassionate and caring manor. We know that our employees are essential to the care we provide! When you join the Woodlawn Family, you have opportunities to bring your family to events such as breakfast with the Easter Bunny, Woodlawn Picnic and other things throughout the year.

Our core values are as follows: Courtesy, Respect, Caring, Professionalism, Confidentiality, Integrity, and Accountability.

Benefits:

401(k)
401(k) matching
Dental insurance
Flexible spending account
Health insurance
Life insurance
Paid time off
Vision insurance

Education:

Bachelor's (Preferred)

Experience:

Marketing: 2 years (Preferred)

Work Location: In person

Quick Apply

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