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Crane Sales Manager

Bohl Crane, Inc. -
Toledo, OH

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Job Details

$100,000 - $140,000 a year

Qualifications

Deal closing
Customer communication
Staff supervision
Managing sales strategy or development teams
Sales team management
Client database systems
Team development
Driver's License
Sales management systems proficiency
CRM system proficiency
Productivity software
Sales leadership

Full Job Description

Job Summary:

The Crane Sales Manager is responsible for overseeing all sales activities related to overhead crane, hoist, and lifting device systems. This role leads the sales team, manages customer relationships, develops strategic sales

plans, and ensures growth in revenue, profitability, and market share. Is a key team member who assists in fostering the existing team relationship between all departments to ensure project success, and exceptional customer service.

Duties and Responsibilities:

Sales Leadership & Strategy

Lead, mentor, and develop the crane sales team to provide industry leading solutions to customers.
Develop and execute strategic sales plans focused on expanded market penetration.
Establish annual sales goals, performance metrics, and territory strategies.

Customer Relationship & Quoting

Ensure timely responses to customer inquiries, RFQs, and service requests.
Provide technical expertise on overhead cranes, hoists, below‑the‑hook lifting devices, runway systems, and automation solutions.
Shadow Account Managers on customer site visits to assess needs, gather technical requirements, and deliver product recommendations.

Project Collaboration

Partner with Engineering Department to ensure successful project handoff and execution.
Participate in kickoff meetings and provide clarity on customer expectations and technical requirements.

Market Development

Identify emerging trends, competitive activity, and new market opportunities.
Develop strategies to expand the company’s footprint in key vertical markets.

Administrative Responsibilities

Review and approve quotes, pricing strategies, territory plans, and customer proposals.
Prepare monthly sales forecasts, activity reports, and pipeline updates.
Track sales KPIs and team performance results.
Represent the company at trade shows, industry events, and customer demonstrations.
Maintain accurate CRM records, customer contacts, and sales documentation.

Safety & Compliance

Ensure all recommended solutions meet OSHA, ANSI, and CMAA safety requirements.
Promote a safety‑first culture when evaluating customer sites and developing equipment recommendations.
Support internal teams in communicating safe installation and equipment usage practices.
Authority to stop production in the event due to poor quality, unsafe parts or conditions appear.

Performs other duties as assigned by the immediate Supervisor and/or Manager, which may be outside the scope of responsibilities noted above.

Position Requirements:

Education

Bachelor’s Degree in Business, Engineering, Industrial Technology, or related field preferred.
Equivalent experience in the crane or material‑handling industry considered.

Experience

5+ years in a leadership or sales management role preferred.
3+ years of sales experience in overhead cranes, hoists, industrial equipment, or heavy mechanical systems.
Strong understanding of crane systems, lifting solutions, and industrial applications.

Skills & Competencies

Strong leadership skills with the ability to motivate and guide a sales team.
Excellent written, verbal, and interpersonal communication skills.
Strong negotiation, closing, and customer‑service abilities.
Ability to read technical drawings and understand load calculations (preferred).
Proficiency in CRM systems and Microsoft Office.
Strong organizational and time‑management skills.

Travel Requirements

Approximately 10-20% travel to customer sites, Bohl facilities, industry events, and job locations.
Valid driver license

Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

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