Description/Responsibilities:
Our Senior B2B Content Writer partners day-to-day with B2B Marketing strategists to turn strategy into high-performing content across the buyer journey. This is an embedded role: you’ll participate in campaign working sessions, help shape positioning and messaging, and translate complex topics into clear, credible, persuasive content for B2B decision-makers.
At a glance:
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Co-own B2B content planning with strategists – including the VP of B2B Marketing and the VP of Growth Operations - across demand gen, ABM, sales enablement, and customer marketing
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Write and optimize core assets: landing pages, emails, case studies, one-pagers/solution briefs, blog posts, webinar/event copy, and enablement materials
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Interview subject matter experts, synthesize research, and ensure accuracy/claim substantiation
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Use performance and sales feedback to continuously improve messaging, clarity, and conversion
As a full-time, integrated member of the team, you’ll engage internal experts, translate complex topics into audience-ready narratives, and drive continuous improvement in B2B content quality, consistency, and delivery.
Reporting & Team:
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Reports to: Marketing Content Leader
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Works closely with: Leadership for Content Marketing, B2B Marketing, Growth Operations, Sales and Client Relations, as well as subject matter experts across the organization
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To support production excellence, participates in weekly content planning, campaign kickoffs, copy and design reviews, and retrospectives to improve quality, speed, and performance
Essential Job Functions:
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Translate campaign strategy, segment insights, and product positioning into audience-ready messaging and content in partnership with B2B Marketing strategists
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Write, edit, and iterate a range of B2B assets (e.g., landing pages, emails, sales collateral, case studies, one-pagers, solution briefs, blog posts, webinar/event copy, talking points, and internal enablement content)
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Build content from credible source material: interview SMEs, synthesize research, and ensure terminology and claims are accurate and appropriately substantiated
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Develop strategic narratives and proof points: propose angles, identify content gaps, and recommend formats that align to funnel stage and channel
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Shape, maintain and evolve B2B voice, content, and messaging guidelines across products and audiences in partnership with brand, product marketing, and strategy
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Use performance insights (engagement, conversion, qualitative sales feedback) to refine messaging, improve clarity, and strengthen content effectiveness over time
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Coordinate with design, digital, and demand teams to adapt content for channel needs (web, email, paid/organic social, events) and apply best practices (SEO, accessibility, readability)
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Own drafts through review cycles, incorporate feedback, and ensure content meets brand standards and (where applicable) regulatory/legal requirements
Capabilities:
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Proven ability to write for B2B audiences, translating complex concepts into clear, compelling messaging and narratives
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Strong interviewing and synthesis skills: able to elicit insights from SMEs and turn them into accurate, audience-ready content
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Comfortable operating as an embedded partner in a strategist-led workflow: contributes ideas, flags risks/gaps, and iterates quickly based on feedback
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Strong editorial judgment and attention to detail (structure, scannability, tone, grammar), with a bias toward clarity and audience outcomes
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Able to manage work in a shared workflow (briefs, reviews, versioning) and keep stakeholders aligned on status, feedback, and deadlines
Work Style Attributes:
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Customer- and market-aware: learns the subject matter well enough to write to real buyer needs, objections, and decision criteria
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Highly collaborative: builds strong working relationships with strategists, product marketers, sales partners, and creative teams
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Constructive, iterative mindset: welcomes feedback and uses it to strengthen clarity, tone, and performance
Success Metrics:
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On-time delivery and throughput of priority B2B assets (meets planning commitments for internal and external needs; communicates risks early)
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High content quality and consistency (voice, accuracy, clarity) evidenced by stakeholder feedback, few revision rounds, and smooth approval processes
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Campaign and asset performance tied to content (engagement, conversion, influenced pipeline) in partnership with strategists and channel owners
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Adoption and usability of sales enablement assets (sales feedback, usage signals, and field readiness)
Qualifications:
- 5 - 8+ years of experience writing B2B content in a marketing, agency, editorial, or in-house environment; experience in healthcare, benefits, wellness, or HR/total rewards is strongly preferred
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Portfolio or writing samples demonstrating B2B content across channels (web, email, enablement, long-form) beneficial
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Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred
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Experience writing in regulated or compliance-reviewed environments (e.g., healthcare, benefits, financial services) and comfort navigating reviews and substantiation
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Strong editorial, writing, and storytelling skills with the ability to adapt messaging for different audiences and platforms
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Experience using AI tools to accelerate content development while maintaining accuracy, brand voice, and compliance, and/or to manage content across multiple channels, including social medial, web, email and print, for cataloguing, review and optimization
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Familiarity with SEO best practices, web writing, and content optimization; able to write for both humans and search intent without sacrificing clarity
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Excellent project management skills with the ability to manage multiple priorities and deadlines
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Ability to work cross-functionally and collaborate with various teams in a fast-paced environment
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Experience writing in regulated or compliance-reviewed environments (e.g., healthcare, benefits, financial services) and comfort navigating reviews and substantiation.
The salary range for this opportunity is $82,300 to $112,500. Compensation depends on several factors: qualifications, skills, competencies, and experience.
Tivity Health offers a robust benefits package, which includes a competitive salary, company bonus potential, medical, dental, vision, 401k with match, generous paid time off, free gym membership to over 13,000 fitness locations in the US, and other great benefits.
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About Tivity Health® Inc.
Tivity Health, Inc. is a leading provider of healthy life-changing solutions, including SilverSneakers®, ForeverFit®, and WholeHealth Living®. We help adults improve their health and support them on life's journey by providing access to in-person and virtual physical activity, social and mental enrichment programs, as well as a full suite of physical medicine and integrative health services. Our suite of services support health plans, employers, health systems and providers nationwide as they seek to reduce costs and improve health outcomes. Learn more at TivityHealth.
Tivity Health is an equal employment opportunity employer and is committed to a proactive program of diversity development. Tivity Health will continue to recruit, hire, train, and promote into all job levels without regard to race, religion, gender, marital status, familial status, national origin, age, mental or physical disability, sexual orientation, gender identity, source of income, or veteran status.
