DemandTec is the Commercial Trade Intelligence platform built for the retail industry. We connect pricing, promotions, markdowns, and trade funds in a single demand science platform, giving retailers and CPG brands the connected intelligence to drive margin, grow commercial relationships, and win at shelf. With 25+ years of retail expertise, a network of 7,800+ CPG suppliers, and 120+ retail banners on the platform, we provide the category depth and network scale that no point solution can match. Backed by Longshore Capital, we are in an accelerated growth phase, launching new capabilities, expanding globally, and building the team to match our ambition.
The AI Content Specialist owns DemandTec's content output across channels: our owned newsletter, social media presence, thought leadership, and CPG network engagement content. This role is designed from the ground up for someone who uses AI tools as a core part of their production workflow, not an occasional shortcut. Strong editorial judgment combined with genuine AI fluency is what makes this role high-leverage and high-impact.
You will write, produce, and publish content that builds category authority, grows our owned audience, and supports demand generation programs, working closely with the PMM and SVP on editorial direction.
Requirements
AI-Native Content Production
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Own the end-to-end content production process using AI tools (such as Claude, Jasper, or equivalents) to draft, edit, and publish content at scale across formats and channels.
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Develop and maintain prompt frameworks and AI-assisted workflows that ensure consistent brand voice and editorial quality across all content output.
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Own and maintain the content calendar across channels and audiences, hitting publishing cadences reliably without sacrificing quality.
The CTI Brief Newsletter
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Own DemandTec's flagship newsletter, The CTI Brief, from editorial direction through copy to send, building it into a must-read for retail and CPG trade professionals.
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Develop editorial themes aligned to DemandTec's category positioning and thought leadership priorities.
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Track and optimize performance: open rates, click-through rates, subscriber growth, and audience quality.
Social Media
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Own DemandTec's LinkedIn presence including company page content, post cadence, and executive social support for key leaders.
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Build and execute a social content calendar that reinforces category ownership, surfaces proof points, and drives meaningful engagement with our retail and CPG audience.
Thought Leadership and Campaign Content
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Draft blog posts, articles, and POV content in partnership with the PMM and SVP, supporting category authority and demand generation campaigns.
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Develop content supporting CPG network engagement programs targeted to the 7,800+ supplier community on the platform.
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Partner with the Brand and Events marketer to ensure content supports event campaigns, trade show presence, and sponsored placements.
Qualifications
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1 to 3 years of content experience in B2B technology, SaaS, or a related field.
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Genuine fluency with AI content tools: you use them daily, you know their limits, and you apply your own editorial quality control.
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Strong writing fundamentals: clear, audience-aware copy with a track record of producing content that earns attention, not just fills a calendar.
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Experience contributing to a B2B social media presence with measurable results.
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Organized and self-managing: you can own a multi-channel content calendar with minimal oversight.
Preferred
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Experience writing for retail, CPG, supply chain, or enterprise software audiences.
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Newsletter or email marketing experience with ownership of performance metrics.
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Familiarity with HubSpot or similar tools for content distribution and tracking.
Equal Opportunity and Work Authorization
DemandTec is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by applicable law. Candidates must be authorized to work in the United States without employer sponsorship, now or in the future. This position does not offer visa sponsorship.
Benefits
Compensation and Benefits
Base salary: $50,000 to $60,000, commensurate with experience. DemandTec offers a comprehensive benefits package including health, dental, and vision insurance, 401(k), paid time off, and professional development support.
