GENERAL POSITION DESCRIPTION AND PURPOSE:
The Digital Marketing Associate is responsible for executing key digital marketing activities that promote Dukane’s B2B plastic welding solutions across global markets. This includes content development, website management, social media coordination, digital advertising execution, and analytics reporting. The role is essential in supporting marketing campaigns, maintaining brand consistency, and driving lead generation efforts through digital platforms. This position requires up to 10% travel, to support trade shows, vendor meetings, and on-site content initiatives.
POSITION FUNCTIONS:
Listed below are typical functions performed in this position. This description should not be construed to contain every function/responsibility that may be required to be performed by the individual in this position as he or she is required to perform other related functions as assigned.
PRIMARY FUNCTIONS:
1. Content Development: Create and edit written content for digital channels including LinkedIn posts, blog articles, marketing emails, and landing pages. Ensure technical accuracy and alignment with brand tone.
2. Website Content Management: Maintain and update website content using a CMS (DotNetNuke or similar). Regularly review pages for accuracy, SEO optimization, and visual consistency.
3. Digital Campaign Support: Execute LinkedIn Ads and sponsored content, manage organic post scheduling, and ensure alignment with product launches, industry trends, and promotional goals.
4. Analytics & Reporting: Compile marketing performance data using tools such as Google Analytics, Power BI, HubSpot, and LinkedIn Campaign Manager. Create and present dashboards and reports to track KPIs and optimize campaign performance.
5. Cross-Functional Collaboration: Coordinate closely with the marketing manager, sales team, graphic designer, and external agencies to ensure cohesive execution of marketing initiatives.
6. Vendor & Agency Coordination: Communicate deliverables, timelines, and feedback to outside vendors, including SEO and web agencies.
7. Localization & Translation: Use AI translation tools to create and manage multilingual versions of content, ensuring consistency with branding and SEO guidelines.
OTHER FUNCTIONS:
8. Assist with trade show planning, including promotional materials and digital assets.
9. Participate in internal marketing strategy meetings and brainstorming sessions.
10. Monitor competitor content and digital strategies to provide recommendations.
PHYSICAL AND VISUAL ACTIVITIES:
Traveling/Driving (occasionally), Standing (frequently), Walking (frequently), Climbing (occasionally), Stooping (occasionally), Kneeling (occasionally), Crouching (occasionally), Reaching (frequently), Handling (frequently), Fingering (frequently), Feeling (frequently), Talking (frequently), Hearing (frequently), Sitting (frequently), Lifting (frequently - less than 100 lbs.) Carrying (frequently - less than 50 lbs.), Acuity far (occasionally), Acuity near (frequently), Depth perception (frequently), Color Vision (frequently).
MINIMUM EDUCATION REQUIREMENTS:
Bachelor Degree in Marketing, Communications, or a related field.
MINIMUM EXPERIENCE REQUIREMENTS:
2–4 years of experience in digital marketing (B2B or industrial/manufacturing sector preferred).
MANDATORY SKILLS:
- Strong writing skills for both technical and commercial audiences.
- Proficiency in CMS platforms (DNN experience is a plus but not required).
- Hands-on experience managing paid LinkedIn campaigns.
- Familiarity with digital analytics tools such as Google Analytics, HubSpot, and Power BI.
- Strong organizational and time management skills.
- Ability to work independently and within cross-functional teams.
DESIRABLE SKILLS:
- Experience with AI-powered content translation tools.
- Familiarity with SEO and web accessibility best practices.
- Graphic design collaboration or basic layout editing skills.
