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E-Commerce Growth Specialist - Salt Strong

Salt Strong
Remote

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Job Details

Qualifications

Shopify

Full Job Description

E-Commerce Growth Specialist

UKG Job Code: SECMGSPX

E-Commerce Entrepreneur-in-Residence For A FUN Fishing Company

Want to Build Something Bigger Than a Shopify Store?

Most E-Commerce jobs are boring.

You spend your days tweaking product pages, building out new split tests, staring at dashboards, and helping some giant corporation sell a few more widgets.

This isn't one of those jobs.

At Salt Strong, our mission is simple:

Help anglers catch more fish, save time on the water, and create unforgettable memories with the people they love.

Every lure we sell, every piece of gear we recommend, and every product we launch helps families spend more quality time together doing something they love.

And now we're looking for someone to take ownership of one of the most exciting growth opportunities inside our company.

You'll Run Fish Strong, our E-commerce store, Like It's Your Business

This isn't a "manage the website" role.

This is an opportunity to become the driving force behind FishStrong.com — our rapidly growing E-Commerce business serving one of the most engaged fishing communities anywhere.

You'll own the strategy.

You'll own the growth.

You'll own the customer experience.

You'll own the numbers.

You'll work alongside a world-class team of marketers, content creators, designers, developers, and operations experts—but Fish Strong's growth becomes your scoreboard.

Think of it like being an entrepreneur...

Except you start with:

A massive and loyal audience
Hundreds of thousands of passionate anglers
A proven brand people trust
Existing traffic and customers
A talented team behind you
A mission that actually matters

If you've ever dreamed about running your own E-Commerce company without taking on all the startup risk, keep reading.

Your Mission

Grow FishStrong.com into the go-to destination for fishing gear, tackle, accessories, and products trusted by our community.

Your primary objective is simple:

Primary KPI

E-Commerce Revenue Growth

Everything you do should contribute to growing revenue while improving the customer experience.

What You'll Own

Shopify Store Ownership

You'll be the quarterback of our Shopify storefront.

Responsibilities include:

Owning overall store performance and growth
Managing collections, merchandising, navigation, and customer experience
Improving mobile usability, site speed, and conversion flow
Coordinating theme improvements, integrations, and new functionality
Continuously finding opportunities to increase sales and customer satisfaction

Conversion Rate Optimization (CRO)

More traffic is great.

Converting more of the traffic we already have is even better.

You'll:

Improve product page and checkout conversion rates
Test offers, bundles, upsells, and landing pages
Analyze customer behavior and funnel drop-off points
Optimize every step of the customer journey
Turn more visitors into customers

CRM & Lifecycle Marketing (HubSpot)

Some of our biggest opportunities already exist inside our customer base.

You'll:

Improve customer segmentation and lifecycle marketing
Build and optimize email automations
Increase abandoned cart recovery
Improve upsell and cross-sell performance
Increase member-to-customer conversion rates
Drive repeat purchases and customer retention

Merchandising & Product Growth

You'll help determine what gets promoted, launched, bundled, and featured.

Responsibilities include:

Product launches
Seasonal promotions
Featured product campaigns
Upsell strategies
Cross-sell opportunities
Merchandising optimization

Campaign Strategy

You'll work closely with our marketing and content teams to develop campaigns that generate excitement and sales.

This includes:

Product launches
Promotional campaigns
Seasonal initiatives
Landing pages
Sales funnels
Member-exclusive offers

Paid Ad Strategy

Brainstorm with our ad creative team to develop high performing ads across multiple channels

You'll:

Identify top ad themes
Create new ad campaign ideas
Optimize landing pages

Analytics & Reporting

You love numbers because numbers tell stories.

You'll:

Monitor key E-Commerce KPIs
Identify growth opportunities
Use Shopify and HubSpot data to guide decisions
Report on revenue drivers and optimization opportunities

What Success Looks Like

Within this role, you'll help create:

Consistent E-Commerce revenue growth
Higher conversion rates
Increased average order value (AOV)
More repeat customers
Better member-to-customer conversion
A faster, cleaner, higher-converting storefront
A stronger connection between our products and our community

Most importantly...

You'll help more anglers get the gear, tools, and confidence they need to create amazing experiences on the water.

Who We're Looking For

You're probably a fit if:

You've successfully grown revenue on Shopify, a minimum of 3 years Shopify experience is required
You understand E-Commerce strategy, CRO, merchandising, and customer psychology
You know how to use HubSpot for lifecycle marketing
You're highly analytical but also highly creative
You love testing ideas and measuring results
You take ownership instead of waiting for instructions
You care about outcomes, not activity

You don't need someone standing over your shoulder.

You see opportunities and go make them happen.

Bonus Points If You Have

Direct-to-consumer (DTC) experience
Subscription or membership business experience
Product launch experience
Promotional campaign experience
Digital marketing knowledge
Paid traffic familiarity

Why This Role Is Different

Most E-Commerce jobs ask you to manage a store.

This role asks you to build a business.

Most companies sell products.

We help people create memories.

Most jobs give you responsibilities.

This one gives you ownership.

If the idea of building something meaningful, serving a passionate community, and having a direct impact on thousands of families excites you...

Apply here: https://recruiting.ultipro.com/WIN1014WINDQ/JobBoard/31b78fc9-a52c-412e-bc9d-21b4e4984f29/Opportunity/OpportunityDetail?opportunityId=f6cd56f9-5b2f-4b53-9e86-2553b54524f9

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.

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E-Commerce Entrepreneur-in-Residence For A FUN Fishing Company

Want to Build Something Bigger Than a Shopify Store?

You'll Run Fish Strong, our E-commerce store, Like It's Your Business

Your Mission

Primary KPI

What You'll Own

Shopify Store Ownership

Conversion Rate Optimization (CRO)

CRM & Lifecycle Marketing (HubSpot)

Merchandising & Product Growth

Campaign Strategy

Paid Ad Strategy

Analytics & Reporting

What Success Looks Like

Who We're Looking For

Bonus Points If You Have

Why This Role Is Different