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E-Commerce Growth Strategist & Media Buyer

Flax Labs
Remote

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Job Details

Full-time | Contract
$4,000 - $6,000 a month

Benefits

Unlimited paid time off
Work from home

Qualifications

Media buying
Customer communication
Economics
Managing clients as a media buyer or planner
Managing budgets in a search marketing role
Shopify
Digital marketing budget management
English
Media data analysis
Marketing analytics
Media buying and planning
Channel management
Paid search marketing
Conversion rate optimization (CRO)
Client interaction via phone calls

Full Job Description

Please read the job description in full and follow the application instructions below. Applications sent through Indeed will not be considered. We look forward to hearing from you!

LOCATION Remote

COMPENSATION $4K–$6K USD / month (paid in USD) with performance bonus opportunities

TYPE Full-Time Contractor

TIMEZONE US Hours 9am–5pm ET overlap

SECTION 01 : About Flax Labs

Flax Labs is a full-service D2C ecommerce growth agency based in Canada, working exclusively with US and Canadian Shopify brands. We run Meta + Google ads, creative production, landing pages, and email/SMS for brands doing $50K–$500K+/month in revenue. We're building the most AI-integrated agency in the space — our proprietary dashboard and automation tools give our clients a level of visibility and speed that traditional agencies can't match. We're a small, fast-moving team that punches way above our weight. We need someone who can own growth strategy across our client roster AND execute on Meta buying — a true player-coach who combines strategic thinking with hands-on campaign management.

SECTION 02 : The Role

You'll be the strategic brain and primary Meta buyer across our client accounts. You look at a Shopify brand's data — their ads, creative, landing pages, email flows, unit economics, and customer journey — know exactly what levers to pull, and then actually pull them.

This is an ownership role. You set the growth strategy for each client and you execute it on the biggest channel — Meta. You're not handing off a plan and hoping someone runs it right. You create the strategy, you run the campaigns, and you see the results firsthand. That feedback loop is what makes great media buyers great.

You'll Own:

Meta Ads management — day-to-day campaign management across all client accounts. You build campaigns, manage budgets, test creative, scale winners, and kill losers.
Client growth strategy — the big picture for each account. What's working, what's not, what we're testing next, and why. You connect creative, media, CRO, and retention into one cohesive plan.
Performance analysis — you dig into the data and tell the story. Not just 'ROAS is down' but the full diagnosis of why and what to do about it.
Weekly strategy direction — you set the plays for the team each week. Creative angles, landing pages, email flows, spend allocation across channels.
Client communication — you're the strategic voice on client calls. You explain what we're doing, why, and what's next.
Creative strategy — you don't design ads, but you know what makes ads work. You write creative briefs, define testing hypotheses, and evaluate performance.
Cross-channel coordination — you work with our Google Ads buyer to optimize the full paid media mix across Meta and

SECTION 03: The Team

You'll report directly to Jean Lavigne (Founder/CEO) and work alongside:

N I N A — H E A D O F D E L I V E RY : She runs the operational machine. You decide what the machine should be building. You two are the leadership duo that owns delivery.

G O O G L E A D S B U Y E R : You coordinate strategy across channels. You own Meta, they own Google, and together you optimize the full paid media mix.

C R E AT I V E T E A M : You brief them on what to build and why. You evaluate performance and feed learnings back into the next round.

E M A I L / S M S S P E C I A L I S T You direct the retention strategy and make sure it ties back to acquisition.

SECTION 04: What We're Looking For

Must-Haves:

3+ years managing Meta Ads for D2C ecommerce brands — you've personally managed $30K–$200K+/month in ad spend on US/Canadian Shopify stores

Strategic thinking beyond just buying — you understand how Meta fits into the broader growth picture (Google, email, CRO, creative, unit economics)

Shopify ecosystem fluency — you know how Shopify stores work, what good unit economics look like, and how to think about AOV, LTV, and contribution margin

Creative strategy chops — you can look at an ad and tell us why it's working or not. You write briefs that give designers and UGC creators what they need

Strong English communication — you'll be on client calls and writing strategy docs. Clear, confident, and articulate

Data-driven but not paralyzed — you make decisions with imperfect data. Strong opinions, loosely held

Experience working with US/Canadian brands — you understand the market, the consumer, and the competitive landscape

Nice-to-Haves:

Google Ads experience (PMax, Shopping, Search)

Klaviyo / email & SMS experience Experience with AI tools in marketing workflows

Understanding of creative production pipelines (UGC, static ads, video)

Familiarity with tools like Motion, Foreplay, Triple Whale, Northbeam

Experience managing or mentoring junior buyers

SECTION 05: What Success Looks Like

F I R S T 3 0 DAY S : Taken over all Meta Ads accounts — you know every campaign, every audience, every creative Audited every active client account across all channels Identified the top 3 growth levers per client Had intro calls with every client

F I R S T 6 0 DAY S : Weekly strategy cadence running for all clients Meta performance is stable or improving — no drop-off from the transition Creative briefs are hypothesis-driven with clear testing frameworks Clients are mentioning improved communication and strategic clarity

F I R S T 9 0 DAY S : Portfolio ROAS and revenue trending up across Meta At least 2 clients have seen measurable improvement from strategic changes you drove Jean is out of day-to-day delivery and focusing on sales and agency growth You and Nina are the delivery leadership team — you own strategy + Meta, she owns operations

SECTION 06: Why Flax Labs

#1: Real Impact

This isn't a cog-in-the-machine role at a 200-person agency. You're shaping the strategy for every client and running the biggest ad channel.

#2: AI Powered Tools

Our proprietary dashboard and AI tools give you superpowers — automated reporting, creative analysis, and data insights that most buyers dig for manually.

#3: Growth Trajectory

We're actively scaling our client base. This role grows into Head of Media or VP of Growth with a team under you.

#4: No Bureaucracy

Small team, fast decisions, direct access to the founder. Competitive USD compensation with performance upside as the agency grows

HOW TO APPLY

Send an email to [email protected] using the subject line [First Name Last Name - Application for Flax E-Commerce Growth Strategist & Media Buyer].

Include in your email the following:

1. A brief intro — who you are, where you are located, and why this role fits

2. Your resume or LinkedIn

3. One example of a Meta Ads campaign you managed for a D2C brand — what was the situation, what did you do strategically, and what were the results (2-3 paragraphs)

Please do not apply if the compensation range does not match what you're looking for in your next role. Please no cover letter templates. No "I'm passionate about digital marketing." Show us your work. We can't wait to see it!

Pay: $4,000.00 - $6,000.00 per month

Benefits:

Unlimited paid time off
Work from home

Work Location: Remote

Quick Apply

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