JOB DESCRIPTION
Title: Manager, Site Experience & Conversion
Reports To: Sr. Director, Ecommerce & Digital Marketing
Location: Las Vegas, NV
COMPANY DESCRIPTION:
FEATURE is a culture-driven retailer and brand operating at the intersection of footwear, fashion, and art. What began over a decade ago as a small sneaker store in Chinatown near the Las Vegas Strip has grown into a multi-location retail and ecommerce business known for curating some of the most relevant brands in the world. From Human Made, Maison Margiela, and Willy Chavarria to Marni, JW Anderson, BAPE, and FEATURE’s own private label, our assortment reflects a point of view rooted in discovery, cultural relevance, and premium product.
We are constantly evolving in pursuit of what’s next — whether that means identifying emerging labels, building stronger customer experiences, or creating a more modern retail business across physical and digital channels. As FEATURE continues to grow, our focus remains the same: delivering a premium, differentiated experience for a customer who cares about product, storytelling, and culture.
POSITION SUMMARY:
We are excited to add this critical member to our Ecommerce Team. In the Manager, Site Experience & Conversion position, you will own the end-to-end site experience and conversion system across desktop, mobile web, and app. In this role, you will identify customer friction, prioritize improvements, guide testing and optimization, and partner cross-functionally to drive measurable gains in conversion, revenue, and customer experience.
This role sits at the intersection of site merchandising, customer journey optimization, experimentation, and platform execution, with accountability for turning customer insight and performance data into clear commercial actions. This position plays a critical leadership role on the Ecommerce team, whose ultimate objective is to maximize conversion, engagement, and revenue across our digital channels. You will also manage the Ecommerce execution layer, with direct responsibility for guiding, prioritizing, and developing the coordinator role that supports day-to-day site operations and merchandising execution. Our ideal candidate is highly analytical, commercially minded, customer-obsessed, and able to connect site experience improvements to measurable business results. You must be able to excel in a fast-moving environment, think strategically, communicate clearly, and drive execution through others. This is a full-time position and will be located in the Las Vegas area.
RESPONSIBILITIES:
60% Site Experience, Conversion & Optimization
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Own site and app customer journey performance across desktop, mobile web, and app
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Identify friction points and conversion opportunities across navigation, PLPs, PDPs, cart, and checkout flows
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Prioritize improvements that drive conversion, revenue per session, and customer experience quality
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Define and manage the CRO and experimentation roadmap
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Prioritize tests based on business impact, customer friction, and feasibility
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Ensure tests launch through the right partners and resources
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Review results, extract learnings, and determine next actions
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Define and evolve the site experience strategy and conversion framework
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Lead journey analysis, usability thinking, and site experience recommendations
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Develop recommendations for personalization, landing page strategy, and funnel improvements based on customer behavior and business priorities
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Diagnose issues, propose solutions, and drive continuous improvement across key site and app experiences
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Ensure learnings from analytics, behavior tools, and testing are translated into action
20% Site Merchandising, Promotions & Major Moments
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Own or influence the site merchandising and promotional experience across key launches, campaigns, and commercial moments
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Partner cross-functionally to ensure major launches, product releases, and promotional events are presented in a way that supports both customer experience and commercial performance
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Help shape site flow, landing experiences, merchandising logic, and onsite storytelling for key moments
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Ensure the site experience supports product discovery, customer engagement, and conversion during high-priority business periods
10% Cross-Functional Leadership & Team Management
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Manage and develop the Ecommerce execution layer, including direct management of the coordinator role supporting site merchandising, publishing, and operational execution
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Direct the Ecommerce execution layer toward the highest-value priorities
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Partner with design, development, merchandising, lifecycle, and acquisition stakeholders to improve key journeys
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Work cross-functionally with internal teams to ensure site experience improvements are launched effectively and on time
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Maintain a strong understanding of the FEATURE brand, customer, product mix, and business priorities as they relate to performance
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Keep low-leverage execution out of the role except where escalation, decision-making, coaching, or prioritization is required
10% Reporting, Launch Readiness & Performance Review
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Review and interpret site performance data across desktop, mobile web, and app
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Track testing roadmap progress, experiment velocity, and business impact
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Translate site performance, behavioral data, and testing results into prioritized action plans with clear business rationale
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Partner with development and design teams on new feature rollouts, platform updates, and customer-facing functionality that impacts conversion
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Maintain strong site quality standards through launch readiness checks, troubleshooting, and issue escalation tied to customer experience
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Help establish and maintain a disciplined review process around funnel performance, conversion opportunities, and journey quality
MEASURES OF SUCCESS:
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Strong ownership mindset and clear business accountability
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Excellent communication, prioritization, and project-management skills
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Ability to think strategically while driving action through others
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Strong understanding of ecommerce customer behavior and conversion levers
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Comfortable working cross-functionally with multiple teams and stakeholders
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Highly organized and detail oriented
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Ability to identify friction, propose solutions, and improve results over time
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Strong analytical thinking and comfort using data to guide decisions
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Ability to independently turn data into recommendations and prioritized actions
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Strong commercial judgment around launches, promotions, and site changes
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Maintains a high bar for site quality, customer journey consistency, and launch readiness
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Effectively manages and develops direct-report execution support
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Consistently drives measurable gains in conversion, customer experience, and revenue performance
QUALIFICATIONS:
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Bachelor’s degree in related field with 5+ years in Ecommerce, digital experience, CRO, site merchandising, or related areas
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Experience working in ecommerce platforms, merchandising systems, or testing/optimization environments
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Experience with ecommerce analytics, experimentation, and customer journey optimization
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Strong analytical and problem-solving skills
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Experience partnering cross-functionally with developers, designers, merchandising teams, and marketers to launch site changes or new functionality
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Strong working knowledge of ecommerce platforms, merchandising systems, and onsite search/filtering tools
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Prior experience managing, coaching, or directing executional support is preferred
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Self-starter with the ability to thrive and be productive in a fast-moving environment
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Strong understanding of customer journey optimization and ecommerce performance metrics
TO STAND OUT:
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Experience with ecommerce merchandising and search platforms such as Searchspring, Constructor, Bloomreach, or similar tools
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Experience with A/B testing or experimentation programs
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Experience with heatmapping or behavior tools such as Heatmapping, Hotjar, Contentsquare, Microsoft Clarity, or similar platforms
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Experience with personalization, recommendation engines, or CRO tooling
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Experience with Tapcart, Fuego or other mobile app merchandising environments
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Experience with Google Analytics or similar analytics tools
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Experience with Shopify, Salesforce Commerce Cloud, or comparable ecommerce platforms
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Experience working with product discovery, navigation, and onsite conversion improvement
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Background and interest in footwear, fashion, and culture-driven retail
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Strong intuition for balancing customer experience with commercial performance
PERKS:
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Medical/Dental/Vision/401K benefits to fit your needs
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Employee Discounts on most Feature Products
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PTO Policy
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A positive and supportive team to work with
