Position Title: Marketing Coordinator
Reports To: Chief Marketing Officer
Supervises: N/A
Summary of Position
The Marketing Coordinator plays a key role in supporting marketing, promotions, and guest engagement efforts for both Rocket City and the General Tribal Store. This position assists with the planning and execution of on‑site promotions, events, and guest activities while ensuring an exceptional customer experience. The Marketing Coordinator also contributes to broader marketing and advertising initiatives for both properties, helping to increase brand awareness, drive participation, and strengthen community visibility. As a friendly and approachable representative of the brand, the Marketing Coordinator supports daily marketing operations, collaborates with internal teams, and helps deliver consistent, high‑quality outreach and promotional efforts across both locations.
Key Responsibilities and Performance/Behaviors
- Can explain and demonstrate Hospitality Behaviors and Performance Standards.
- Understands where to get the information needed to complete tasks to standard.
- Can explain and demonstrate technical skills used to complete tasks to standard.
- Can explain or demonstrate the behavioral values or standards needed to complete tasks to standard.
- Understands how to take ownership of problems and solve them when solutions may not be available.
- Can explain how to request help from others when needed to complete task or goal.
- Has complete knowledge and can tell others of IMGR&C products and services.
- Provide guests with directions or other venue information. Act upon all comments/complaints in a prompt, professional and friendly manner.
- Performance meets expected end results and standards in Key Responsibilities and those listed on technical / operational SOP’s and task lists.
- Responds to obstacles; finds new ways to reach desired end results.
- In absence of guidance, acts and takes charge to respond to guest or internal customer needs.
- Responds to change by quickly applying talent and skills in a positive way to succeed.
- Supports achievement of Quality Goal; “Do it right the first time.”
- Acts to protect and preserve property of IMGR&C. All areas, equipment and furnishings are kept exceptionally neat, clean and in good repair.
- Makes suggestions to improve performance.
- Behavior meets IMGR&C standards (Mission, Values, Hospitality Behaviors, Customer Recovery Skills).
- Approaches all activities with enthusiasm and encourages enthusiasm from others.
- Chooses a positive approach in all situations.
- Respects individuality of others; continues to communicate in order to work together.
- Speaks positively about guests, other team members and our business in all situations on and off property.
- Treats other with respect in all situations.
- Serves others.
- Identifies and can communicate needs of guests and others.
- Takes quick action to serve others in a way that meets/exceeds their needs.
- Identifies ways to improve individual or team’s service to others.
- Provides service outside job responsibilities if needed to help resort succeed.
- Takes ownership of guest problem(s) until it is solved.
- Meets IMGR&C Appearance standards.
- Professionally supports IMGR&C reputation and image in all situations, on and off property.
- Meets IMG&C policy for attendance.
- Informs supervisor of future absence as far in advance as possible.
- Provides information others need to succeed in time for them to use it.
- Ensures that all shifts are provided with the necessary information to facilitate their success.
- Listens to others without interruption, acts on their feedback when possible.
- Asks questions to better understand expectations of others.
- Reports all guest complaints and compliments to Supervisor or Manager.
- Reports all situations to Supervisor or Manager where resort grounds or equipment do not meet IMGR&C standards.
- Puts Success of team ahead of personal success.
- Helps other team members succeed without being asked.
- Takes action to resolve conflict between individuals.
- Helps all departments achieve success.
- Offer ideas to increase team success and guest satisfaction to Supervisor or Manager.
- Does whatever is necessary to help department and resort success.
- Contributes ideas that support progress and success at shift, team and departmental meetings.
- Essential Duties and Responsibilities include the following and are subject to change at management’s discretion:
- Provide an exceptional level of guest service while acting as a brand ambassador.
- Greet guests, answer questions, provide directions, and promote current and upcoming Rocket City and General Store events and promotions.
- Gather guest feedback and escalate concerns in a prompt, professional manner.
- Support guest participation in promotional activities, tournaments, birthday events, and community programs
- Assist in organizing, preparing, and executing Rocket City promotions, special events, and community outreach activities (schools, senior centers, leagues).
- Perform event setup tasks including signage placement, registration check-in, prize distribution, and raffle execution.
- Communicate event details to guests and team members to ensure smooth operations.
- Support the Events & Marketing Coordinator by monitoring event flow and ensuring activities meet brand standards.
- Maintain working knowledge of all products, services, and promotions at Rocket City, General Store and IMGR&C properties.
- Assist with capturing content for social media or marketing use (photos, short videos, guest quotes), when requested, consistent with brand guidelines.
- Track guest participation to support marketing analysis and follow-up efforts.
- Help maintain promotional materials, event supplies, and display inventory.
- Work closely with the Events & Marketing Coordinator, Chief Marketing Officer, Advertising Manager and cross‑functional departments to ensure alignment with marketing goals and guest experience standards.
- Communicate operational challenges or guest trends that could inform marketing improvements.
- Support Rocket City venue staff as needed to ensure successful execution of events and promotions.
- Supervisory Responsibilities
There are no supervisory responsibilities for this positon.
- Education and/or Experience Requirements
Meets IMGR&C Values that are reflected in the letters A-P-A-C-H-E, Accountability, Productivity, Acceptance, Communication, Hospitality, and Enthusiasm. Approaches all activities with enthusiasm and encourages enthusiasm from others. Choosing a positive approach in all situations. Treats others with respect in all situations. Works in collaboration with other Team Members to achieve event goals, exemplifies teamwork.
- High School Diploma or GED required.
- 1–2 years of experience in customer service, hospitality, events, or marketing preferred.
- Experience supporting events or promotions is a plus.
- Familiarity with basic office software and communication tools.
The physical demands described here are representative of those that must be met by a team member to successfully perform the essential duties of this position.
While performing the duties of this position, the team member is frequently required to stand, walk, use hands, fingers to handle or feel, reach with hands and arms, stoop, kneel, crouch, or crawl, talk or hear. Must be able to use handheld communications devices. The team member must occasionally lift and/or move up to 50 pounds. The team member must be able to stand for several hours.
The work environment characteristics described here are representative of those a team member encounters while performing the essential functions of this position.
The noise level in the work environment is loud. The team member will be exposed to a second-hand smoke-filled environment. The team member may be exposed to biohazardous fluids such as blood and other body fluids. The team member may be exposed to hostile environments with guest. May be subject to high stress environments.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
