POSITION SUMMARY:
Under the direction of the Marketing Communications Manager, the Video Marketing Specialist will develop, produce and optimize video content that supports our brand, engages our audience, and drives measurable business growth. This role combines storytelling, technical productions skills, and marketing strategy to deliver high-impact video campaigns across multiple platforms, including but not limited to TikTok, Instagram, Facebook, YouTube, etc.
ESSENTIAL FUNCTIONS:
1. Provides exemplary customer service by "Exceeding Expectations One Opportunity at a Time"
2. Plan, create, and execute video marketing strategies aligned with business goals
3. Produce high quality video content for social media, websites, email campaigns, and advertising
4. Manage the full video production process (concept, scripting, filming, editing, and publishing)
5. Collaborate with marketing, sales, and creative teams to develop compelling visual stories
6. Optimize videos for different platforms (YouTube, Facebook, etc.)
7. Analyze video performance metrics and adjust strategies to improve engagement and ROI
8. Maintain brand consistency across all video content
9. Stay up to date with video trends, tools and best practices
10. Deals with customers as needed
11. Proofread marketing copy for accuracy, spelling and grammar
12. Travel to shows as needed for Marketing Department
13. Coordinates workflow
14. Update and chase delegated tasks to ensure progress to deadlines
15. Keep projects on schedule
16. Maintain procedures manual to ensure consistent performance of routines
17. Assist all areas of the Marketing Department as needed
18. Responsible for learning and following daily policies and procedures for the Marketing Department and Bay Mills Resort & Casino
19. Must attend all mandatory trainings designated by the Human Resources Department and/or Department Director, including TIPS and Title 31
20. Performs and ensures compliance with the Bay Mills Gaming Commission Rules and Regulations
21. Other duties may be assigned within the scope and complexity of this position's essential functions
PHYSICAL REQUIREMENTS:
While performing the duties of this job, the employee is regularly required to sit with occasional standing and walking. Occasionally the employee must bend, balance, squat, kneel, push/pull, and crouch. The employee must be able to lift, move, and/or carry up to 75 pounds.
POSITION REQUIREMENTS:
1. Bachelor’s degree in marketing, communications, film or a related field (or equivalent experience)
2. Proven experience in photography and videography; taking photos, art directing photos, lighting photos, editing photos, video editing; familiarity with graphic design software such as Adobe Creative Suites, Final Cut Pro, DaVinci Resolve and Canva
3. Experience with camera equipment, lighting and audio setup
4. Assist in maintaining digital and social media marketing content
5. Strong understanding of digital marketing and social media platforms
6. One year working in a marketing casino environment desirable
7. Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously with short notice and deadlines
8. Must possess a personable customer service attitude along with organizational ability to handle multiple tasks simultaneously
9. Must present a well-groomed, professional appearance
10. Must be able to obtain a gaming license through the Bay Mills Gaming Commission and maintain eligibility throughout employment
11. Applicant should be able and willing to travel as much as needed
12. Must be willing to work flexible schedule, some weekends, evenings and/or holidays
13. To perform this position successfully, an individual must be able to satisfactorily perform each function listed under the essential functions and physical demands categories of this position description
14. Must have an excellent past work record, including attendance
Pursuant to Bay Mills Indian Community Policies and Procedures §202.6, preference will be given to those of Native American descent.
This job description is intended to describe the general nature and level of work to be performed. It is not intended to be an employment agreement or contract, nor is it an exhaustive list of duties, responsibilities, and requirements. Bay Mills reserves the right to change, add, or reassign job duties or combine positions, or portions thereof, at any time.
It is the policy of Bay Mills Indian Community to provide equal opportunity in employment to all employees and applicants for employment. No person will be discriminated against in employment because of race, religion, color, sex, age, national origin, disability, military status, or any other characteristic protected by applicable tribal, federal or state law. However, BMIC may grant first consideration for employment to Indians in accordance with the spirit of the Indian Preference Act, PL 88-352-Sec. 707 (1) July 2, 1972.
Closing date: Open until filled.
