Company Description
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Team:
Mattel Game Studios’ mission is to harness the power of Mattel's iconic brands and IP to create a wide variety of engaging digital games. Our team is guided by industry leaders with decades of experience in various facets of the gaming industry. We are seeking talented individuals to join us in our mission to create innovative and engaging digital experiences that resonate with our beloved brands. If you are passionate about gaming and eager to be part of a dynamic, forward-thinking team in family entertainment, this is the opportunity for you!
Job Description
The Opportunity:
Mattel Game Studios is seeking a Director of Product, Live Services (LiveOps & Monetization) to own business outcomes for our live mobile portfolio and lead the Live Services discipline in a publisher model working with external development studios. You will set the vision and multi-quarter roadmap for LiveOps and monetization (IAP & IAA) across multiple genres—especially casual & puzzle tied to our IP—while coaching an in-place team (Sr. Manager of LiveOps, PM, Associate PM, Data Analyst) and scaling the function as our slate grows.
What Your Impact Will Be:
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Own outcomes & planning: Define portfolio KPIs (DAU, retention, payer conversion, ARPDAU, LTV), build/maintain revenue forecasts with Finance, and drive quarterly targets; deliver crisp weekly/quarterly readouts and action plans.
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Set LiveOps strategy & roadmap: Craft a multi-quarter cadence of events, seasons, promotions, and content drops; translate brand/IP beats into compelling in-game moments; ensure internal PMs execute day-to-day with excellence.
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Lead monetization (IAP & IAA): Establish pricing/offer architecture (bundles, battle passes, subscriptions), economy goals and segmentation; own ad strategy (placements, mediation/bidding, frequency controls, brand safety) and rapid experimentation.
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Enable at scale: Prioritize and help define the Publishing Platform roadmap with partners (remote config, segmentation, in-game storefronts, experimentation, LiveOps CMS, economy dashboards, webstore) to increase velocity, quality, and personalization.
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Partner management: Align roadmaps with external studios; set SLAs and operating rituals; ensure instrumentation, localization, test plans, canary/rollback paths, and live-site excellence.
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Data-driven iteration: Institutionalize hypothesis-driven A/B testing and cohort analysis; rapidly iterate on event/offer design, pacing, rewards, and economy health to maximize engagement and LTV.
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Cross-functional orchestration: Coordinate Design, Engineering/QA, Analytics, UA/CRM, Creative, and Community & Player Support so each live beat has clear briefs, assets, go-to-market, and feedback loops.
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Quality, compliance & trust: Champion player-first, ethical monetization; uphold platform/privacy policies and brand standards; lead incident response, post-mortems, and continuous improvement.
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Build the team & playbooks: Mentor PMs/analysts, recruit as needed, and codify runbooks, scorecards, and governance to scale Live Services across multiple titles.
Qualifications
What We’re Looking For:
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8–10+ years in mobile F2P Product/LiveOps, including 3–5+ years leading teams and owning business outcomes on top grossing live titles.
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Proven wins growing revenue & retention through events, features, and economy/offer design; strong casual/puzzle experience preferred.
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Deep fluency in F2P economies, IAP design, pricing/segmentation, and IAA fundamentals (mediation, waterfalls/bidding).
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Analytical horsepower (experiment design, KPI storytelling; SQL familiarity a plus) and a bias for action.
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Exceptional cross-functional communication; adept at aligning external developers and internal partners around clear goals and plans.
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Builder’s mindset: you’ve implemented processes, tooling, and playbooks that scaled LiveOps safely and fast.
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Publisher experience operating with external studios across time zones.
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Ownership or close partnership with Community & Player Support and UA/Growth.
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Experience across multiple genres (match-3, merge, simulation, hybrid-casual).
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Excellent verbal and written communication skills.
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Exceptional documentation and organization skills.
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A passion for gaming with a deep understanding of the gaming landscape and the game development life cycle.
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Experience with licensed games is an advantage.
The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Additional Information
Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
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We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
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We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
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We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
Videos to watch:
The Culture at Mattel
Corporate Philanthropy
