Title: Video and Digital Media Specialist
Supervisor: Media & Communications Coordinator
Start Date: TBD
Salary: CCBOE Salary Schedule
FLSA Status: Non-Exempt
Job Goals:
- Develop and produce engaging multimedia content that effectively communicates and promotes the mission, vision, programs, achievements, and initiatives of Cullman County Schools.
- Enhance public engagement and strengthen the district’s brand through strategic use of video, photography, graphic design, social media, and digital communications.
- Collaborate with district and community stakeholders to tell compelling stories that support organizational goals and foster positive relationships with students, families, staff, and the community.
Minimum Qualifications:
- College degree in Communications, Journalism, Broadcasting, Public Relations, Digital Media, or a related field preferred.
- Ability to meet suitability criteria for employment and/or certification/licensure under the Alabama Child Protection Act of 1999 and Act No. 2002-457.
- Proficiency in oral and written communication skills.
- Demonstrated experience with professional video production equipment, including cameras, audio, and lighting systems.
- Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or comparable platforms.
- Experience with graphic design software and content creation tools, such as Adobe Photoshop, Adobe Creative Suite, Canva, or equivalent applications.
- W orking knowledge of desktop productivity applications, including Microsoft Office and Google Workspace.
- Knowledge of website content management systems (CMS) and digital publishing platforms.
- E xperience with live streaming equipment, software, and event production technologies.
- Ability to communicate effectively and work collaboratively with administrators, staff, students, and community stakeholders.
- Physical ability to perform job responsibilities, including standing, walking, lifting, carrying equipment, and working in various indoor and outdoor environments.
- D emonstrated ability to maintain regular attendance, meet deadlines, and work a flexible schedule as needed for events and district activities.
- Such alternatives to the above qualifications as the Board may require.
Performance Responsibilities and Essential Functions:
- Demonstrates support for the school system and its vision, goals, and priorities.
- Plan, develop, produce, film, edit, and distribute professional-quality video content for district websites, social media platforms, presentations, marketing initiatives, and other communication channels.
- Capture, edit, and maintain high-quality photography that highlights district programs, events, achievements, and community engagement activities.
- Design and create digital graphics, animations, and other multimedia content to support district communications, branding, and promotional efforts.
- Manage all phases of video production, including concept development, scripting, storyboarding, filming, audio recording, editing, and post-production.
- Provide technical support and production services for live-streamed events, meetings, ceremonies, and other district programs.
- Organize, maintain, and archive digital media assets, including photographs, videos, graphics, and related project files.
- Collaborate with administrators, schools, and departments to identify, develop, and share stories that promote student success, staff accomplishments, and district initiatives.
- Ensure all multimedia and digital content is consistent with district branding guidelines, communication standards, and strategic goals.
- Operate, maintain, and troubleshoot multimedia production equipment, including cameras, lighting systems, audio equipment, drones, and related technology.
- Assist with website content updates and digital communications to ensure timely and accurate information is shared with stakeholders.
- Research emerging trends, technologies, and best practices in digital media, video production, and communications, and recommend innovative strategies to enhance audience engagement.
- Attend and provide media coverage for school and community events, including assignments that may occur outside normal work hours, such as evenings and weekends.
- Engages in personal professional growth, adheres to professional standards, and demonstrates professional ethics, sound judgment, and leadership.
- Maintains confidentiality regarding student/school/workplace matters in accordance with state and federal law.
- Demonstrates initiative in identifying opportunities for improvement in areas of responsibility.
- Responds to inquiries and requests in a timely and positive manner.
- Maintains and submits required reports, records, and correspondence in a timely and accurate manner.
- Properly cares for equipment and material resources of the school system.
- Adheres to school system rules, administrative procedures, local Board policies and state, federal and local laws.
- Reports absences and takes leave in accordance with Board policies and procedures; prepares for substitutes according to Board policies and school procedures.
- Performs any other job-related duties as assigned by Supervisor(s).
Terms of Employment/Salary: As established by the Board and applicable state law.
Evaluation: Performance will be evaluated in accordance with the Board’s policy on evaluation of personnel.
Equal Employment Opportunity:
The Cullman County Board of Education (CCBOE) is an equal opportunity employer. Personnel actions and decisions will be made without regard to factors or considerations prohibited by federal or state law, including but not limited to race, gender, age, disability, national origin, citizenship, and religious preference. Complaints or inquiries regarding compliance with state and federal equal opportunity employment laws should be directed to the Human Resources Director at (256) 734-2933 or to Cullman County Board of Education, 402 Arnold Street, N.E., Cullman, AL 35055.
This job description describes the general nature and level of work performed by employees assigned to this position. It is not intended to be an exhaustive list of all job goals, qualifications, and responsibilities and the employee may be required to perform other related duties as assigned. This job description is not a contract and is not intended to be a contract. The Cullman County Board of Education reserves the right to amend the job description as needed.
