Position Summary
The Director of Marketing serves as a key strategic and operational leader reporting to the Vice President of Marketing and plays an essential role in advancing the credit union's brand, member engagement, and community presence. This position is responsible for coordinating and executing marketing initiatives, managing campaigns and timelines, overseeing vendor relationships, creating engaging content, and supporting community outreach efforts.
Cultivates a positive, service-driven culture that delivers an exceptional experience for both members and associates. This role actively supports and reinforces the Credit Union's Vision, Mission, and Core Values through leadership, accountability, and consistent operational excellence.
Primary Responsibilities
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Partner with the VP of Marketing to develop and execute strategic marketing initiatives and campaigns.
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Create and manage approved marketing content across digital, print, email, website, and social media platforms.
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Coordinate campaign rollouts, ensuring projects are completed accurately and on schedule.
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Manage marketing calendars, timelines, and project workflows.
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Oversee day-to-day relationships with external vendors, designers, printers, media partners, and promotional suppliers.
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Develop engaging social media content and monitor performance and member engagement.
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Plan, coordinate, and support credit union events, promotions, sponsorships, and community outreach activities.
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Collaborate and share information with internal departments to support product promotions, member education, and organizational initiatives.
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Ensure marketing materials and communications align with brand standards and regulatory requirements.
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Track and provide marketing reporting as requested.
- Bring forward new ideas, marketing opportunities, and creative solutions that support organizational goals.
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Stay informed on marketing trends and industry best practices.
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Perform additional duties as assigned to support the overall management and operational success of the Credit Union.
Additional Responsibilities
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Participate in special projects, strategic initiatives, and cross-functional efforts that support organizational goals.
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Lead cross functional meetings with department associates as needed related to marketing needs or projects.
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Represent the credit union at community events, business functions, and member engagement opportunities as needed.
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Maintains comprehensive and up-to-date knowledge of all financial products and services offered by the Credit Union to effectively support marketing and member needs.
- Ensures strict adherence to internal policies, procedures, and controls, as well as compliance with all applicable federal laws and regulatory requirements.
- Monitor departmental expenditures, ensuring adherence to budgetary guidelines and recommending corrective actions when necessary.
- Proactively researches member complaints coming through social channels with the appropriate department and responds professionally with empathy and high service standards.
Educational/Experience Requirements
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3 to 5 years of progressive Marketing and Advertising experience.
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Bachelor's degree in Marketing, Communications, Public Relations, or a related field preferred.
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Equivalent combinations of education and relevant work experience may be considered in lieu of formal degree requirements.
Physical Requirements
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the associate is regularly required to sit, use hands to finger, handle or feel, reach with hands and arms, and see, talk, or hear. The associate is frequently required to stand and walk. The associate must regularly lift and/or move 20-35 pounds and occasionally lift and/or move up to 80 pounds.
Qualifications
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Strong written and verbal communication skills.
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Experience managing multiple projects and deadlines simultaneously.
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Proficiency with social media management, content creation, and digital marketing tools.
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Strong organizational skills with attention to detail.
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Ability to work independently while collaborating effectively with leadership and cross-functional teams.
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Strong in creative thinking with a proactive, solution-oriented mindset.
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Proficiency in technology, including Microsoft Office applications.
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Canva/Adobe Creative Suite experience preferred.
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Website content management experience preferred.
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Willingness to travel to other branch locations occasionally as needed.
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Willingness to work occasional evenings or weekends for events and community activities.
The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required.
