Please submit your resume, cover letter, and samples of digital content, no later than 5:29 PM on May 23, 2025.
Position Summary
The Marketing Manager reports to the Executive Director.
The Marketing Manager is responsible for planning, coordinating, and executing marketing initiatives that promote Louisiana’s River Parishes as a premier travel destination. This role ensures brand consistency, manages digital and traditional marketing efforts, and fosters strategic partnerships to tourism growth and engagement.
Essential Duties and Responsibilities
The duties and responsibilities listed are intended to outline the general scope of the role. They are not intended to be a complete list of all duties, responsibilities, and/or skills required. Additional duties may be assigned as needed.
Marketing Strategy & Brand Management
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Assist in developing and implementing marketing plans aligned with organizational goals and budget.
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Manage the execution of marketing campaigns and ensure brand consistency across all materials and platforms.
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Support brand positioning efforts for Louisiana’s River Parishes and sub-brands (e.g., Bonfire Country, Andouille Trail).
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Coordinate with internal teams and external partners to execute marketing initiatives and campaign elements.
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Conduct basic market research and gather insights to help inform campaign direction and audience targeting.
Digital Marketing & Content Management
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Manage website content, SEO/SEM strategies, and web performance analytics.
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Lead social media strategy, including content development, scheduling, engagement, and influencer coordination.
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Create and curate engaging content across platforms, including blogs, photography, video, and newsletters.
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Maintain a well-organized digital asset library and ensure all content aligns with brand standards.
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Support digital advertising efforts and track performance metrics.
Design & Creative Coordination
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Develop and manage comprehensive marketing strategies to promote the River Parishes.
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Design or supervise the production of promotional materials, signage, and branded assets.
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Ensure all creative outputs meet brand standards and support marketing goals.
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Coordinate marketing initiatives across print, digital, social, and outdoor media.
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Conduct market research and audience analysis to guide decision-making.
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Manage content creation, including newsletters, brochures, and promotional assets.
Partnerships & Public Relations
- Collaborate with tourism partners, local businesses, CVBs, and statewide tourism entities.
- Represent the organization at tourism events, trade shows, and collaborative marketing efforts.
- Support public relations activities including press releases, media outreach, and hosted visits.
Project Coordination & Vendor Collaboration
- Manage timelines, deliverables, and communication for marketing projects and campaigns.
- Track and report on marketing KPIs, adjusting strategies based on performance insights.
- Maintain and audit digital assets and content libraries.
- Stay current with marketing trends, tools, and tourism industry developments to bring fresh ideas forward and emerging technologies to guide innovation.
Qualifications
Education & Experience
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Bachelor’s degree in marketing, communications, tourism, or a related field.
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3+ years of experience in marketing, preferably in tourism, digital media, or destination promotion.
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Experience managing campaigns, content, and cross-functional teams.
Skills & Requirements
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Proficient in Microsoft Office Suite and digital marketing tools (Google Analytics, SEO/SEM platforms, CMS, social scheduling tools).
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Strong writing with high attention to detail, editing, and storytelling abilities.
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Adobe Creative Suite is a plus
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Excellent project management and organizational skills, adaptable, and able to manage multiple projects simultaneously with differing deadlines.
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A team player with strong interpersonal and communication skills.
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Able to work occasional evenings and weekends.
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Valid driver’s license and reliable transportation required.
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Must be well-groomed and maintain a professional appearance.
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Must be able to lift up to 25 pounds and transport equipment and materials for work tasks.
Please submit your resume, cover letter, and samples of digital content, no later than 5:29 PM on May 23, 2025.
