Top 52 Sem planner Jobs

Senior Paid Search Planner (SEM/PPC)
Charles River Interactive —Waltham, MA
- Email
- Microsoft Excel
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- 3 years
- Health insurance
- Dental insurance
Director of Media
Blackbaud —Remote
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- Full-time
- Remote
- Analysis skills
- Mentoring
- Senior level
- Health insurance
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Paid Search Planner
Charles River Interactive —Waltham, MA
- Email
- Microsoft Excel
- Writing skills
- Mid-level
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Director Paid Media
Atrium Health —Remote
- $75.40 - $120.65 an hour
- Full-time
- 7 years
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- Master's degree
- Paid parental leave
- Disability insurance
Manager, Planning
Dentsu —New York, NY
- $51,000 - $75,000 a year
- Email
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- Research
- Mid-level
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Manager, Digital Marketing
Univision communications inc —Miami, FL
- Full-time
- Spanish
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- English
Fabric & Home Care Integrated Media Manager
Procter & Gamble —Cincinnati, OH
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Media Manager
Acosta Group —Jacksonville, FL
- $57,420 - $75,000 a year
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- Mid-level
- High school diploma or GED
Quick Apply
13d
Associate Vice President, Media
DAC Group / Chicago Inc. —Chicago, IL
- $190,000 - $205,000 a year
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- 7 years
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Health Plan Product Manager – Medicare – Remote
Sanford Health —Pierre, SD
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- 5 years
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Digital Marketing Manager, Paid Media
BubbleUp LLC —The Woodlands, TX
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Director, Media
DAC Group / Chicago Inc. —Chicago, IL
- $130,000 - $150,000 a year
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Vice President Paid Media
Express —Columbus, OH
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Associate Vice President, Media
DAC Group / New York Inc. —Purchase, NY
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- Email
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- 7 years
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Senior Director Media
DAC Group / Chicago Inc. —Chicago, IL
- $170,000 - $190,000 a year
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- 7 years
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- Senior level
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10d
PAID MEDIA & PERFORMANCE DIRECTOR
United Collective —Huntington Beach, CA
- $125,000 - $150,000 a year
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Senior Director of Paid Media (Growth)
Poshmark —Redwood City, CA
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Associate Director, Programmatic
CMI Media Group —Chicago, IL
- $70,000 - $140,000 a year
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Vice President, Digital Activation
CMI Media Group —Philadelphia, PA
- 8 years
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Manager Integrated Marketing Strategy
Brookdale Senior Living Inc. —Brentwood, TN
- $87,390 - $111,330 a year
- Full-time
- Microsoft Excel
- Management
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- Paid holidays
Quick Apply

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Senior Paid Search Planner (SEM/PPC)

Charles River Interactive -
Waltham, MA

Apply Now

Job Details

Benefits

Health insurance
Dental insurance
401(k) matching

Qualifications

Customer communication
Microsoft Excel
Content editing
Professional development support
Bachelor's degree
Team training
Mentoring
Pay-per-click (PPC) advertising
Productivity software
Paid search marketing

Full Job Description

The Senior Paid Search Planner is on the front-end of all digital components for a particular client, serving as liaison between the Paid Digital team, Account Manager and client. They are responsible for ensuring all project components, from media planning, kick-off, launch, reporting and Analytics are executed and delivered accurately and on time. They are also working very closely with the digital team, making sure that campaign performance is meeting client goals, optimizations are made on a regular basis, that there is a good streamlined process for daily workflow, and that all client deliverables are sent on time and include actionable insights and analysis.

The Senior Paid Search Planner will act as a key member of the SEM team for all initiatives and will:

Plan, organize, and coordinate the design and delivery of digital marketing strategies to ensure that the Digital team captures the marketing, performance strategy and budgetary goals
Working with the Account Managers to identify the overall goals of a campaign and designing strategies and tactics to meet those goals
Participate in kick off calls and gather necessary data to deliver a well thought out strategy designed to meet the goals of the client
Communicating client goals and campaign strategy to the team
Identify opportunities to strengthen and grow existing relationships through ongoing client communications such as in person visits, conference calls, online video presentations, and email
Responsible for delivering to the client insightful and actionable client deliverables and reports
All data is accurate and reports contain performance trend analysis, recommendations, and next steps
Reviews their teams daily and monthly budget pacing sheets, working with teammates to optimize campaign budgets and performance
Execution and evaluation of account maintenance/optimization activities across multiple platforms (Google, Bing/Yahoo, Social Media, etc.), including but not limited to: keyword development and expansion, ad copy creation, landing page identification, bid strategy execution, and budget management
Industry best practices
Optimization techniques
Budget management
Internal procedures and systems
Responsible for educating and informing all team members on client’s business and advertising goals, campaign results, and future opportunities:
Include team members in client campaign “kick off” and ongoing campaign strategy meetings
Encourage team participation on client conference calls and local client visits
Ongoing review of budget goals and the execution of strategies designed to maximize campaign spend and performance

Desired qualifications include:

Experience in creating, implementing and optimizing PPC strategies for a variety of clients
Advanced knowledge and experience in SEM, Google Display, Remarketing, shopping campaigns, and RLSA tactics
An expert on all major paid search programs including Google and Bing.
Ability to develop effective campaign structures within the platforms.
Full proficiency with Google Ads and Bing Editors
Experience with third party bid management applications, keyword research services, and ad testing methodologies
Google Ads and Analytics certified
Problem-solving skills; ability to adapt to new technologies
The desire to research and test new opportunities within the growing search marketplace
Able to multi-task and prioritize—must work well under pressure.
Knowledge of integrated digital media campaign planning and execution
Demonstrated grasp of leveraging KPIs to interpret results and make data-based decisions

Requirements:

Bachelor’s degree, preferably in Business or Communications
3-5 years of PPC media experience
Advanced knowledge of the PPC landscape
Experience with training and mentoring teammates
Strong writing, editing, and proofing skills
Excellent verbal and interpersonal skills
Ability to think strategically and implement flawlessly
Proficiency in Microsoft Word, PowerPoint, and Excel

That’s it for the job – moving on to why you should work at CRI:

We are a welcoming, fast-growing, upbeat company that takes a different client facing, consultative approach to digital marketing. We support your professional growth and we put you in the middle of an innovative team within a well-established company.

Besides getting to do work we’re passionate about, here are some of our favorite things about working at CRI:

Small company with a family feel
Half-day summer Fridays
Open work space promoting collaboration and team learning
Reverse commute from Boston—avoid the traffic!
An array of refreshments and snacks
A fun, flexible, creative and laid-back work environment
Onsite Fitness Facility and Cafe
Generous vacation policy
Attractive benefits package including health and dental coverage
Matching 401(k) investment options
Company sponsored charity initiatives and office events
Smart, innovative industry professionals
Industry exposure through CRI’s blog, social media, and other forums
Entrepreneurial approach and spirit

About Charles River Interactive (CRI):

CRI was founded in 2005. The Company is a privately owned corporation with ~ 40 employees. Our office is located in Waltham, MA. Charles River Interactive (CRI) is one of the leading digital marketing firms in the country, specializing in working with complex organizations to provide a high level of digital marketing support and expertise.

CRI takes a very consultative approach and we work very closely with our clients to ensure that our strategies are always in line with the overall business and marketing goals of an organization.

If interested, please submit a cover letter and resume to [email protected].

Apply Now

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