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Manager, SEO/ AEO/ GEO (Digital Marketing)

Leviton Manufacturing -
Melville, NY

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Job Details

Full-time
$100,000 - $120,000 a year

Benefits

Paid holidays
Health insurance
Dental insurance
Tuition reimbursement
Paid time off
Vision insurance
401(k) matching
Volunteer time off

Qualifications

Research
Data-driven problem-solving

Full Job Description

About Leviton:

At Leviton, we build what's next to light, power, and connect everyday spaces, from electrical to lighting, to data networks, and energy management. With over 115 years of history, Leviton develops thoughtful solutions that help make its customers' lives easier, safer, more efficient, and more productive. We recognize that our people are our greatest asset. We ASK questions, EMBRACE challenges, SEEK new perspectives, and ANTICIPATE what comes next. It's about each person bringing skills and passion to a challenging and constantly changing world.

Overview:

As digital discovery evolves, we are transforming how our products and expertise are found, moving beyond traditional search into AI-driven platforms where answers matter more than rankings.

Our Digital Marketing team plays a critical role in making sure Leviton is not just visible, but trusted, structured, and recommended across search engines and AI assistants.

We are looking for an SEO / AI Manager to lead the evolution of search into AI-driven discoverability (AEO / GEO). This role goes beyond traditional SEO. You will shape how Leviton content is surfaced across Google and AI platforms like ChatGPT, Gemini, Perplexity, and Bing Copilot, ensuring our content is not only indexed, but selected as the answer. You’ll partner across teams to optimize content, structure data, and build authority signals that improve how Leviton shows up in both search results and AI-generated responses.

Responsibilities:

You will lead initiatives that connect SEO, content, and AI to drive measurable business outcomes:

Develop and execute an integrated SEO, AEO, and GEO strategy
Optimize content for AI answer engines, including FAQs, how-to content, and structured product data
Identify content gaps based on search behavior and emerging AI prompts
Improve visibility across AI platforms by strengthening content clarity, authority, and attribution
Partner with product marketing, content, and web teams to align optimization with business priorities
Implement and scale structured data (schema markup) to improve machine readability
Analyze performance using tools like Google Analytics, Search Console, and SEO platforms
Track new success metrics such as:
- AI answer presence and visibility
- Brand mentions and citations in AI-generated responses
- AI-driven referral traffic
Monitor competitor performance and identify opportunities to improve Leviton’s share of voice in AI search
Build dashboards and reporting to track both traditional SEO and AI-driven performance

Qualifications:

Experience optimizing content for AI assistants or generative search platforms
Understanding of structured data, schema markup, and content architecture
Ability to think beyond rankings and focus on authority, trust, and answer visibility
Curiosity and adaptability in a fast-changing digital and AI landscape

Education & Experience:

We’re looking for a data-driven marketer who is curious about the future of search and excited to apply new approaches:

3–6+ years of experience in SEO, digital marketing, or content strategy
Strong understanding of SEO fundamentals (keyword strategy, on-page optimization, technical SEO)
Familiarity or interest in AI-driven search, AEO, or GEO strategies
Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog
Working knowledge of Google Analytics (GA4) and Search Console
Strong analytical, research, and problem-solving skills
Ability to translate data into clear, actionable insights
Strong writing and content structuring skills, especially for clear, answer-based formats
Detail-oriented with a collaborative mindset

What We Offer:

This is an opportunity to help shape how a global brand is discovered in the next era of digital marketing:

Work on cutting-edge SEO and AI discoverability initiatives
Influence how customers find and choose Leviton solutions
Collaborate across digital, product marketing, and technology teams
Gain exposure to emerging tools and strategies shaping the future of search
Make a measurable impact on traffic, engagement, and business growth

What You’ll Gain

Hands-on experience leading the shift from SEO to AI-driven discovery
Exposure to real-world applications of AEO and GEO strategies
Mentorship and collaboration with experienced marketing professionals
Opportunity to drive high-impact initiatives across Leviton.com

Comprehensive benefits include:

Medical, dental, and vision insurance programs
401K plans with employer-matching contributions
Tuition reimbursement
PTO
Paid holidays
Volunteer time off

For more information about benefits, please go to: https://careers.leviton.com/benefits

Leviton is an EEO/AA Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

Leviton is committed to transparency and security in the recruitment process and will never ask for financial information, payment, or government identification numbers during the application process. For any questions, or to ensure the legitimacy of a job posting, visit the Leviton career site, or contact us at 631.812.6544.

The future looks brighter than ever. Join our team now!

Salary Range: $100,000.00 - $120,000.00 per year

Hashtags

: #LI-Hybrid, #IND-Corp

Apply Now

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