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Quick Apply
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Trigyn —Woodbridge, NJ
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SCP Distributors LLC —Clearwater, FL
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E-COMMERCE & DIGITAL MARKETING SPECIALIST (B2B & B2C)

Quilling Card LLC
Holliston, MA

Quick Apply

Job Details

Full-time
$80,000 - $110,000 a year
6 days ago

Benefits

Health insurance
Paid time off
Employee discount

Qualifications

Email marketing
Teamwork
Marketing automation tools
Salesforce
Google Tag Manager
NetSuite
Shopify
Meta Ads
E-commerce
HubSpot CRM
UX implementation
SEO
Online retail experience
Data analytics
Organizational skills
Data-driven problem-solving
Marketing analytics
Google Ads
Google Analytics
Email automation

Full Job Description

E-COMMERCE & DIGITAL MARKETING SPECIALIST (B2B & B2C)

Date posted: April 3, 2026

Pay: $80,000–$110,000 per year

Position Summary

Quilling Card is seeking a hands-on E-commerce & Digital Marketing Specialist to help grow our online business across both B2C (direct-to-consumer) and B2B (wholesale/marketplace) channels.

This role is ideal for someone who enjoys both strategy and execution—managing e-commerce storefronts, improving website performance, optimizing SEO, executing email marketing, and using analytics to continuously improve conversion and revenue. You'll work closely with Marketing, Sales, Design, and Operations to deliver an exceptional online shopping experience while driving sustainable growth.

Key Responsibilities1. E-commerce Management & Revenue Growth

Manage day-to-day operations across Shopify, Faire, Etsy, Amazon, and future marketplace channels.
Maintain product listings, collections, merchandising, pricing, promotions, inventory visibility, and product content.
Coordinate website updates, seasonal campaigns, new product launches, and merchandising calendars.
Optimize product pages, collection pages, and merchandising to maximize conversion and average order value.
Execute promotional campaigns and monitor online sales performance.
Support customer loyalty and retention initiatives through CRM and email marketing.
Build and optimize email campaigns and automated lifecycle flows (welcome, abandoned cart, browse abandonment, post-purchase, win-back, and loyalty) using HubSpot and/or Klaviyo.
Monitor marketplace performance and identify opportunities to increase revenue across all digital channels.

2. Website Performance & Digital Experience

Continuously improve website performance and customer experience across desktop and mobile.
Optimize website speed, Core Web Vitals, technical health, and overall site performance.
Improve navigation, search functionality, collection pages, landing pages, and product page experience.
Execute conversion rate optimization (CRO) initiatives based on analytics and customer behavior.
Improve website visibility through SEO and Answer Engine Optimization (AEO) best practices.
Perform routine quality assurance to ensure website accuracy, functionality, and a seamless shopping experience.
Monitor website performance daily and proactively recommend improvements.

3. SEO, AEO & Inbound Growth

Execute technical, on-page, and content SEO initiatives.
Conduct keyword research for both consumer and wholesale audiences.
Optimize metadata, headings, schema markup, internal linking, image alt text, and content structure.
Support content optimization for AI-powered search experiences and Answer Engine Optimization (AEO).
Improve rankings for priority keywords and increase qualified organic traffic.
Monitor search performance and implement ongoing optimization opportunities.

4. Analytics & Performance Optimization

Maintain accurate tracking across Google Analytics (GA4), Google Tag Manager, Meta, Shopify, HubSpot, and other marketing platforms.
Build dashboards and reports to monitor traffic, conversion, revenue, customer behavior, and marketing performance.
Analyze website and campaign data to identify opportunities for growth.
Support Google Ads optimization through keyword analysis, landing page improvements, and performance insights.
Ensure data accuracy across marketing and e-commerce platforms.

Cross-functional Collaboration

Work closely with:

Outbound Marketing Team to coordinate campaigns, promotions, paid media, and messaging.
Sales Team to support wholesale growth and marketplace initiatives.
Design Team to implement landing pages, product merchandising, and website improvements.
Operations Team to ensure accurate product information, inventory updates, and smooth e-commerce operations.

QualificationsRequired

5+ years of hands-on experience in e-commerce and digital marketing.
Strong experience managing Shopify-based e-commerce websites.
Experience managing one or more marketplace platforms such as Amazon, Faire, or Etsy.
Strong working knowledge of SEO, website optimization, and conversion rate optimization (CRO).
Experience with Google Analytics (GA4), Google Tag Manager, and performance reporting.
Experience executing email marketing campaigns and lifecycle automation using HubSpot, Klaviyo, or similar CRM platforms.
Strong analytical skills with the ability to translate data into actionable improvements.
Excellent organizational skills and attention to detail.
Ability to manage multiple priorities in a fast-paced environment.

Preferred

Experience with NetSuite or other ERP systems.
Experience with Shopify apps and integrations.
Knowledge of HTML/CSS or Shopify Liquid is a plus.
Experience with structured data (Schema), Core Web Vitals, and technical SEO.
Experience using AI tools to improve productivity and content optimization.

Tools & Platforms

Shopify
Amazon Seller Central
Faire
Etsy
Google Analytics 4 (GA4)
Google Tag Manager
Google Search Console
Google Ads
Meta Ads Manager
HubSpot
Klaviyo
SEMrush
NetSuite (preferred)
Microsoft Excel / Google Sheets

Core Skills

Strong hands-on e-commerce execution
Shopify administration and merchandising
SEO, AEO, and technical website optimization
Conversion Rate Optimization (CRO)
Email marketing and lifecycle automation
Customer retention and loyalty marketing
Digital merchandising
Analytics and performance reporting
Problem solving and continuous improvement
Excellent attention to detail
Strong communication and collaboration skills

Success Metrics

Success in this role will be measured by:

Growth in online revenue (B2C & B2B)
E-commerce conversion rate (CVR)
Average order value (AOV)
Organic traffic growth and keyword rankings
Website speed and Core Web Vitals improvements
Customer retention and repeat purchase rate
Email marketing engagement and revenue
Marketplace sales growth (Amazon, Etsy, Faire)
Website accuracy and operational excellence

Compensation & Benefits

$80,000–$110,000 per year (based on experience)
Paid time off
Health benefits
Employee discount
Professional development opportunities

Ability to Commute

Holliston, MA 01746 (Required)

Work Location

In person

Pay: $80,000.00 - $110,000.00 per year

Ability to Commute:

Holliston, MA 01746 (Required)

Work Location: In person

Quick Apply

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