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Search Engine Optimization Strategist (SEO)
Charles River Interactive —Lowell, MA
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Search Engine Optimization Strategist (SEO)

Charles River Interactive -
Lowell, MA

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Job Details

Benefits

Health insurance
Dental insurance
401(k) matching

Qualifications

Marketing agency experience

Full Job Description

Charles River Interactive (CRI) is seeking a knowledgeable Search Engine Optimization (SEO) Strategist, to join our growing team.

Job Description:

The SEO Strategist will work closely to help develop, implement, and manage SEO campaigns for new and existing clients. The ideal candidate will be comfortable interacting with client contacts ranging from the marketing manager to the IT director to the webmaster. The SEO Strategist’s role will involve taking “ownership” of client campaigns, including client relationships, reporting, and recommendations to drive more traffic and conversions to their site.

Job Responsibilities:

Researching and implementing SEO recommendations for website architecture, content, internal linking, and other factors to improve SEO positions for target keywords and online visibility
Working with the client’s website developer to implement analytics code, metadata, tracking pixels, work out tracking and other technical issues
Ongoing optimization of SEO efforts, including but not limited to: keyword research, on-page optimizations (including keyword insertion/deletion, metadata etc.) landing page optimization, and conversion optimization
Collaborating with clients and agency partners to create, implement, and QA ongoing SEO strategies
Analyzing and interpreting campaign performance data and reports
Understanding of how to reduce crawl budget, remedy site performance issues, and implement/troubleshoot structured data using a variety of tools such as Screaming Frog, SEM Rush, AHRefs, Google Analytics, HotJar, GSC, and BWMT
Uncovering, understanding, and achieving client goals and business objectives through campaign customization
Providing recommendations and executing strategies for content development in coordination with SEO goals
Assisting in the development and execution of communication/content strategies via social communities in coordination with SEO goals
Ensuring that all client deliverables include insightful and actionable insights and analysis into past results, performance trends, industry best practices, recommendations, and next steps
Managing service line client relationships through an “open-door policy” which includes regular phone conversations and in-person meetings
Keeping pace with SEO, search engine, social media, and internet marketing industry trends and developments

Desired Qualifications:

Strong understanding and knowledge of Google Analytics and Google Tag Manager
Ability to conduct critical analysis and identify key insights
Strong written, verbal, and visual communication skills
Pro-active and self-motivated
High level of accuracy and attention to detail
Ability to multitask, prioritize, and perform under tight deadlines
Certifications/qualifications in Analytics, AdWords or other key marketing platforms is a plus
Innate ability to effectively communicate with clients
Proficiencies in the use of Excel (including pivot tables), Microsoft Word, and Outlook.
Creative and thoughtful experience in presentation build outs is a plus

You must be:

Extremely motivated to provide best-in-class service to our clients while helping expand our agency search expertise
Have a minimum of 3 years of consultative, technical SEO experience in an agency or corporate setting
Thrive in a fast-paced, client-facing, detail-oriented digital advertising agency environment
Able to commute to Waltham, MA (post-pandemic)
This is not a remote position
There are no relocations opportunities associated with this role
Authorized to work in the US
No Sponsorship available for this position

Why you should work at CRI:

We are a welcoming, fast-growing, upbeat company that takes a different client-facing, consultative approach to digital marketing.

The Perks:

Small company with a family feel
Open workspace promoting collaboration and team learning
Reverse commute from Boston—avoid the traffic!
An array of refreshments and snacks
Onsite Fitness Facility and Cafe
Generous vacation policy
Attractive benefits package including health and dental coverage
Matching 401(k) investment options
Company sponsored charity initiatives and office events
Smart, innovative industry professionals
Industry exposure through CRI’s blog, social media, and other forums
Entrepreneurial approach and spirit
Half-day summer Fridays

If interested, please submit a cover letter and resume to [email protected].

Apply Now

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Search Engine Optimization Strategist (SEO)

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