June 27, 2013
It can be difficult to market yourself as a freelance professional. Unlike working for a company that pays you a salary regardless of the work you perform, as a freelancer you make money by producing results. Even if you’re a highly skilled and qualified individual, you can still remain unnoticed unless you market yourself with great ferocity.
Social media sites provide the means by which you can market yourself to both local and online clients.
One thing a lot of freelancers do is use their personal Facebook profile to market themselves to clients. This is a mistake. Clients will not care if your cousin is having a baby in a few weeks or that you “like” Pepsi products. However, Facebook has a feature that allows you to be an Admin for a professional page that you can distribute to clients. This page can be connected to your blog or website just as easily as your personal profile and offers you the ability to present your best professional self.
In the settings of your Facebook profile is a link for “Advertise on Facebook.” Once you click this link, you are given the option to create a professional page that can be connected paid advertising with Facebook. Once this page is set up, your prospective clients can view that instead of reading your comments to Mom about Thanksgiving dinner plans. Switching back and forth between your personal and professional pages is as easy as clicking the gear on the top right of your screen on Facebook and selecting which profile to: “Use Facebook As.”
One of the bonuses to paid advertising on Facebook is the ability to localize the advertisement. Instead of paying to send a general ad to everyone, you can focus your campaign to include only specific cities and encompassing areas. Facebook will even show you how many users the advertisement will reach. While this advertising on Facebook isn’t free, it may be worth the investment.
Regardless of your skills, a quick video demonstrating your talents can go a long way. Putting your talents in text will still leave prospective clients with a minor sense of doubt, but video representation will allow them to watch you in action. More than 33-million unique visitors frequent YouTube every day, increasing the odds that someone will discover you.
Creating videos specifically for YouTube is only one aspect of YouTube marketing. Videos can be embedded in other social sites, blogs posts, and websites, delivering an even wider audience of those looking for your specific talents. For instance, you could produce a quick blog post detailing what the video is about and embed the code directly into your website or blog. This will give you content for search engines as well as a video to watch for those visiting. To promote your video, you can “Share” the content on various social media sites such as Facebook, Twitter, Google+, and more.
Twitter can be a way to quickly spread word of your marketing campaign. You can use online services such as Ow.ly to share links and documents directly into Twitter. This can be a great method to deliver “teaser” content which could possibly be re-tweeted to others who may be interested in your freelance skills.
Although there are many ways you can promote yourself to future clients by using an advertising budget, Facebook, YouTube and Twitter are simple and easy to use. You can sell you to a client if your skills are presented well and are clearly defined. With frequency and consistency, social tools can help you reach a wide audience who may be interested in hiring you for your freelance talents.
Ken Myers is the founder of http://www.longhornleads.com & has learned over the years the importance of focusing on what the customer is looking for and literally serving it to them. He doesn’t try to create a need, instead he tries to satisfy the existing demand for information on products and services.