September 30, 2013
It’s no secret that employers and recruiters use Google to look for and research job candidates. That’s why if you’re a job seeker, you need to post your resume online and optimize it for discoverability on Google search.
Stand out in the crowded job market and help recruiters find your resume through Google. Get started now with the three tips below.
1. Publish Your Resume Through Google Docs
An easy and quick way to post your resume online is through Google Docs. We also think there’s a big advantage to using Google tools to enhance search engine optimization (SEO), although Google does not confirm this.
So how do you get started with Google Docs? First, you need to create a gmail account, if you don’t already have one. Once you’re logged into your gmail account, go to Google Drive and select “Upload” to post an existing resume document. Or, if you’re creating a resume from scratch, select “Create.” When you’ve finalized your resume, click on “Share” and modify the access settings to “Publish on the Web.” This effectively publishes your resume as a webpage that is indexed by Google and thus searchable by recruiters and employers. Now you have an online resume with a specific link that you can distribute. Click here for more information on publishing on Google.
2. Include Keywords in Your Resume
Once you’ve published your resume online, you need to include relevant keywords to increase your resume’s discoverability on Google search. This practice is known as search engine optimization (SEO), and it can involve many complex techniques. However, SEO enhancements for online resumes aren’t difficult; they just require research and careful editing. Here are important SEO best practices to implement:
Examine job descriptions for positions that interest you and make note of common words across different job posts. Are these words relevant to you? For example, if you’re looking for a job in social media and discover that many of the job descriptions include “Wordpress,” then include this word in your resume only if you are proficient in WordPress.
Look for common words specific to the industry in which you are interested. In other words, look at various job descriptions — including for positions outside your skillset — to identify words and phrases particular to the industry you are targeting. By including these words in your resume, you are demonstrating familiarity with the industry, as well as optimizing your resume for recruiter searches in that industry.
Nouns are the most effective keywords because they are used more frequently than verbs in search. To include job-specific nouns in your resume, ask yourself what you achieved instead of how you achieved it.
Be as specific as possible with your keywords. Are you a pro at multiple programming languages? List them, e.g., Java, C++, Ruby.
3. Add Relevant Hyperlinks to Your Resume
Including hyperlinks in your resume is a great way to provide recruiters with additional reference information about you elsewhere online without unnecessarily cluttering your resume. For example, you can include a section in your resume that links to your LinkedIn recommendations. Or, if you want to highlight that you are a guest blogger, list the blogs you write for and insert the corresponding links.
Another important reason to include links in your resume: SEO. Adding links in your resume to webpages that highlight you — whether it’s a blog post you authored or an article in which you are quoted — increases the popularity of those pages and elevates them in search results. This practice, known as “backlinking,” doesn’t necessarily enhance the SEO of your resume; however, it does enhance the online information about you that you wish to showcase.