January 18, 2012
You want to get into conversation with recruiters and hiring managers as quickly and as often as you can, because initiating conversation is the fastest route to job interviews, job offers and out of this job search.
Whenever you find the name of a headhunter or hiring manager, email is likely going to be your first line of approach. But In an age when email has become the world’s pre-eminent communication tool, we all flounder in oceans of unwanted communications. To a recruiter or hiring manager you are an unknown correspondent, so your subject line can make the difference between a careful reading of your message and instant deletion.
With e-mail, the Subject Line is your attention grabber; it’s your headline and your advertising pitch. In the same way that headlines on blogs, articles, books, and movies are used to grab readers’ attention and draw them into the story, your subject line is what draws the reader into your e-mail. It needs to be intriguing, concise, and should allow the recipient to immediately recognize who you are and what you want, and you have to achieve this goal with limited space.
The subject line in an email inbox typically reveal about 60 characters, you need to take advantage of this advertising space and can do better than settle for subject lines that state, “Resume” or “Jim Smith’s Resume.” If you are responding to a job posting, the job title and job posting number are useful as a start, you can add the credentials that you know are important from your reading of the job posting. For example:
- Financial Analyst posting #MB450—CPA/MBA/8 yrs exp
- Posting # 2314—MIT Grad is interested
- Job #6745—Top performing sales professional wants to talk
If there is no job posting to refer to:
- IT Manager—7 yrs IT Consulting
- Benefits Consultant—Nonprofit Exp in NY
- Referral from Tony Banks—Product Management Job
The Subject Line Resume
You actually have enough space to turn your subject line into a condensed two-part resume.
Part One. The subject line of an unopened email in the average inbox will typically reveal a maximum of 60 characters. You want to get the most compelling information into less than 60 characters. This example uses 48 characters, with spaces:
Your next Reg HR Manager—EEOC, FLSA, & ADA exp
Part Two. An opened message will show usually show up to 150 characters, so an expanded subject line that captures more critical skills can act as a condensed resume. This example has an expanded subject line that comes in at 148 characters, including spaces.
Your next Reg HR Manager—EEOC, FLSA, ADA, OSHA. 10 years exp includes arbitration, campus, executive recruitment, selection, compensation, T&D
When you take full advantage of the available space in email subject lines, you can deliver a relevant and compelling headline that draws the reader into the message of your email with a condensed version of your resume. Try it, you have nothing to lose and everything to gain.
Martin Yate CPC, is the NY Times bestselling author of Knock em Dead The Ultimate Job Search Guide, and Secrets & Strategies For Success. As Dun & Bradstreet says, “He’s really just about the best in the business.” www.knockemdead.com