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Director of Product MarketingBrooklyn, NYResponsibilities of Director of Product Marketing: Develop and implement strategic marketing programs, positioning & messaging, naming, pricing, competitive analysis, and collateral for new and existing products. Assume primary responsibility for driving understanding of company?s current and target customer base and drive development and execution of strategic marketing plan. Clearly communicate marketing strategy to senior management and to the broader organization. Develop and reinforce processes for interaction with Sales, Operations, Development, Product Management, Marketing Programs, and Corporate Communications.Prioritize and set consistent strategic direction and strategies for customer acquisition, retention, and internal and external communications.Create avenues to build thought...originally from TheLadders.com - More Tools...
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