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  • Marketing Director / Ford Automotive

    Company: Henry Day Ford

    Location: West, TX

    Date Posted: November 27, 2013

    Henry Day Ford is looking for articulate, ambitious and results driven Marketing Director to help drive the growth of our traffic. We are looking for someone who loves the rush that accompanies figuring out how to turn a prospect into a customer and how to turn a customer into a long term guest. Essential Functions: Manage and maintain interactive/online lead generation strategy and tactics that are aligned with the business revenue goals Ensure that short and long-term lead generation goals are consistently met or exceeded within established budgets Works closely with General Manager to forecast and model lead generation requirements and then consistently deliver on those goals, profitably. Help develop annual print and digital forecasts Leads an in-house team of interactive call agents,...