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  • Director Web Analytics

    Company: AT&T

    Location: Richardson, TX

    Date Posted: July 24, 2013

    Overall Purpose: Directs and provides leadership for the end-to-end delivery of operational metrics and results analysis for the Online channel and resulting Offline experiences. Key Roles and Responsibilities: Responsible for the management, integration, reporting and analysis of data when the interaction originates online. Develops strategy, implementation and execution plans to achieve Web Analytics goals. Support analytic needs for all lines of business, Wireless and Wireline, Sales, Service and Support. Track, analyze, and report website and digital content usage data in scoreboards and dashboards. Drive requirements with platform team and IT to automate reporting efforts. Day to day operations support: definitions and reporting of Online Self Service and omni-channel metrics.

    from AT&T