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Strategy & Planning Marketing ManagerMarketingcrossing - Bentonville, ARResponsibilities: The primary Marketing interface to business leaders across other functions at Global and local level. Develops a thorough understanding of the market and business. Uses this expertise to provide actionable marketing strategy recommendations for the market or business segment and sets clear Marketing requirements for other functions that affect business performance (eg Development, Sales). Defines Marketing Contribution goals for a segment and how Programs align to meet these goals. Supports the Offering Manager as they define requirements for Program Management and sales to successfully sell and market offerings. Advises Program Managers on audience, messaging, value propositions and differentiation to enable them to develop programs that effectively meet the need of the Market...originally from TheJobPlanet.com - More Tools...
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