-
Director, Direct Acquisition
The Product Partners Director, Direct Acquisition is the primary owner of developing the strategy for our Search Engine Marketing (SEM), Search Engine Optimization (SEO) and shopping channels that drive customer acquisition and sales outside of our infomercial business. The Director, Direct Acquisition will build and manage an internal team and work with external vendors to plan and execute all aspects of these key programs. This role is accountable for meeting customer acquisition targets, revenue goals and cost targets, timely reporting, anti-piracy programs and developing and driving strategy for future search initiatives. Key Responsibilities: Develop and oversee short and long term objectives, plans and strategies to grow SEM, SEO, Amazon and comparison shopping programs with a focus...
See job listing >
Send this job to a friend
