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Director, Marketing - CRM & Healthcare
Philadelphia, PA
Expertise Responsible for understanding the account dynamics and mobilizing Digitas Health resources to most effectively meet account requirements Responsible for brand understanding and communicates this understanding within Digitas Health Knows how to bring right Digitas Health resources to client advocacy opportunities. Can articulate the role of branding in relationship to Customer Value Marketing. Demonstrates significant knowledge of pharmaceutical marketing and is comfortable playing a leadership role with client brand teams when needed Value With VP/Director, Responsible for setting client account expectations Develops Strategic Brief marketing goals, brand strategy and other critical marketplace data and direction Participates in account development and enables account strategy...
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