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VP, Research, iVillageGeneral Electric Company - Englewood Cliffs, NJResponsibilities Responsibilities to include but not limited to: * Develop research strategy for brand, content, marketing, and sales for iVillage, a female-targeted, digital business. Conceive and execute all research and metrics relating to optimizing flow through the site, connecting consumer needs with relevant editorial, and all return-on-investment measurement research for advertisers and marketing partners. * Provide oversight of the metrics function (led by the Director, Web Analytics who will report to the VP, Research), to ensure that metrics information is being tracked, analyzed and used strategically to achieve business goals. * Using both internal tracking information and primary methods, conduct consumer research to help iVillage maintain a strong brand position within its...originally from General Electric Company - More Tools...
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General Electric Company
Line of Business: Diverse Financial Services And Manufacturing Business
Key Numbers:
| Company Type | Public (GE:NYS) |
|---|---|
| Company Revenue | $500M+ |
| Company Size | More than 5000 employees |
Job Location:
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