Director, Digital Research and Analytics job at Analytic Recruiting in Atlanta, GA

Director, Digital Research and Analytics

Director, Digital Research and Analytics sought for Atlanta based media company Major media company to lead all primary research (including audience segmentation, brand development and tracking, usability studies and multivariate testing), syndicated research, competitive intelligence and web analytics initiatives for its digital and mobile media properties Qualifications include: Minimum of 7 + years of experience performing and leading market research within a media, marketing or marketing science environment. Prior team and project management experience required Proficiency with primary research techniques including audience segmentation, brand development and tracking, usability studies and multivariate testing Experience in multi-channel analytics (media or digital online analytics a...

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from icrunchdata - 30+ days ago