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Demand Generation Programs ManagerMarketingcrossing - Burlington, MAResponsibilities: - Drive global marketing programs strategies for the mid-market. - Leverage existing demand generation efforts by working closely with other global and regional Cognos program managers to improve mid-market relevance by incorporating and/or versioning mid-market components into programs where appropriate. - Develop program plans, as needed to augment general demand gen efforts, to drive demand management success (both lead generation and lead nurturing) amongst key points of entry defined in Mid-Market campaign. - Manage the strategic delivery of the programs to field marketing teams and 3rd party vendors. - Plan the timelines and budget requirements for all program elements. - Develop program plans that articulate details such as program objectives, target audience, key messaging,...originally from Yahoo! HotJobs - More Tools...
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