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VP/Senior Program Manager/THD MarketingCitigroup Inc. - Atlanta, GAThe Senior Marketing Manager for Alternate Channels will manage the development and implementation of growth strategies for the Statement, In-Store and New Channel opportunities. * Responsible for the development and implementation of marketing strategies supporting the Statement channel for all HDCS products * Work closely with the Partner and Field Team on development and deployment of In-store Marketing Programs designed to drive awareness, adoption and product usage. * Responsible for ownership of all Product Collateral. Manage all processes supporting collateral development and deployment. * Work closely with the Partner, Business Initiatives and Marketing team on development, execution and incubation for new channels supporting both Acquisitions and Existing Customer Management activities...originally from Citigroup - More Tools...
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