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VP Marketing
This position oversees all marketing aspects of the site, partners with sales on pitch, collateral and new programs, and defines and develops brand identity and standards for PawLinks. Oversee all customer acquisition channels for PawLinks.com, including online partnerships, SEO/SEM, display advertising, and email marketing. Drive the strategy and overall execution of marketing campaigns and the acquisition of integrated Web 2.0 / Social Media distribution partnerships which drive quality traffic to PawLinks.com. Deliver significant new customer acquisition channels through sourcing, negotiating and launching innovative new online marketing campaigns and partnerships. Plan and execute all aspects of Tradeshows and Events Identify key strategic prospects and new revenue opportunities in...
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