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Senior Marketing ManagerPosition Overview: Strategize, propose and implement cohesive Marketing Plan for Ann Taylor Factory Stores (ATFS) and LOFT Outlet Stores (LOS), leveraging the Ann Taylor brand image, within established budget. Primary Responsibilities/Accountabilities: - Develop holistic Marketing program for both ATFS and LOFT Outlet divisions. - Draft and publish Marketing Calendars detailing seasonal marketing campaigns. Present marketing plan and creative at Merchandising/Marketing meetings. - Plan, devise and implement all planned direct marketing and email blast campaigns - Collaborate with merchant and visual teams to ensure production and delivery of cohesive in store marketing programs for compare-at signage, promotional activity and product initiatives. - Plan, draft and update Ann Taylor and Center...originally from NewYork Recruiter - More Tools...
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