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  • Digital Marketing Manager

    Company: Allegis Group

    Location: Hanover, MD

    Date Posted: December 25, 2013

    Job Classification: Direct Hire Job Summary: The primary mission of the Digital Marketing Manager is to ensure that our digital marketing strategy and tactics are aligned to support the MLA Mission, Vision and Values along with the three directional themes; enhance business development & develop new segments, build & protect the MLA brand globally, and drive a high-performing, collaborative culture. Essential Functions: Serve as the primary SME for developing and executing the digital marketing strategy for MLA Manage MLA email marketing program o Manage and grow automated email campaigns through audience segmentation and content relevance. o Manage relationships with MLA event coordinators o Review program analytics and make on-going program improvements o Introduce more interactivity,...

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