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VP, Research, iVillageNBC Universal - Englewood Cliffs, NJResponsibilities Develop brand, content, marketing, and sales research strategy for iVillage, a female-targeted, digital business. Conceive and execute all research and metrics relating to optimizing flow through the site, connecting consumer needs with relevant editorial, and all return-on-investment measurement research for advertisers and marketing partners. * Establish usage metric targets for digital business areas: Parenting & Pregnancy, Beauty & Style, gURL, GardenWeb, Health, Love, Entertainment, Home, and Food. Support business leaders by tracking performance against targets and identifying specific micro-content areas of strength and weakness. * Using both internal tracking information and primary methods, conduct consumer research to help iVillage maintain a strong brand position...originally from NBC Universal - More Tools...
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NBC Universal
Line of Business: Cable/pay Television Service
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