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Global Search Engine Marketing ManagerSan Francisco, CAThe company is looking for an SEM Manager to join our Commerce team. Your responsibilities will include developing the strategy and overseeing the implementation of our SEM program. Responsibilities: *Own the planning, management and execution of the SEM campaigns for the company, including working on campaign architecture, keyword lists, ad copy and landing page developments to optimize SEM efforts across various search engines in multiple regions and languages *Establish testing methodology and initiate tests (keyword bids, ad copy, and landing pages) in order to continually improve key metrics (click, search, convert) across campaigns *Serve as internal expert on the latest developments in search engine algorithms in order to defend and grow our natural search rankings *Ability to... See job listing >27 days ago from Doostang - Save - Block - Flag - More Tools...
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