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Brand ManagerConsumer Products Company - Orlando, FLThe Brand Manager (BM) is responsible for managing 4-8 Field Marketing Managers (FMM?s) within each Business Unit (BU). This position is designed to ensure quality field marketing execution across all marketing platforms. The BM position supports the specific needs, job duties and challenges of the FMM and ensures their delivery of an effective consumer marketing strategy to build our brand. The BM is responsible for providing personal coaching for each FMM, supporting the Dir. of Marketing and Specialists within the Business Unit to translate national & regional strategy and drive innovative new programming from the field. The BM manages through the FMM?s to ensure we continue to differentiate our brand and impact key target consumers. Assist Consumer Marketing Manager (CMM) & DFM in defining...originally from TheLadders.com - More Tools...
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Consumer Products Company
Line of Business: Books-publishing/printing Mfg Prerecorded Records/tapes
Key Numbers:
| Company Type | Private |
|---|---|
| Company Revenue | $5M - $10M |
| Company Size | 10 - 100 employees |
Job Location:
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