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Search Marketing SpecialistCobalt Group - Seattle, WAThe Cobalt Group--a leading provider of online retailing and search engine marketing solutions for the automotive industry--seeks a Paid Search Optimization Specialist. Key Responsibilities The Paid Search Optimization Specialist creates, executes and optimizes existing online marketing programs to meet lead generation and revenue goals. The incumbent will be an online marketing and Web 2.0 expert - understanding the latest trends and knowing which channels have the highest return on investment. This individual will have a unique blend of acquisition and retention online marketing expertise, data analysis, and creative problem-solving. Essential Functions * Create, implement, track, analyze and optimize Paid Search campaigns * Utilize successful bidding strategies and effective keyword management...originally from Cobalt Group - More Tools...
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