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Specialist External Affairs Social Media
POSITION PURPOSE - The External Communications and Social Media Specialist will be responsible for supporting a Senior Manager in driving strategic collaboration, tactical execution and measurement of PR and social media efforts. Objectives include traditional media planning and outreach, supporting merchandising and marketing priorities, growing engagement in both traditional media and online, as well as driving traffic into stores and awareness of campaigns/products. Will support half of the country for broadcast, print, radio as well as stores and internal spokespeople. MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES - Write and edit press materials including tip sheets, product sheets, internal briefs, and other communications materials. Procure and develop unique content to...
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