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Director of Direct MarketingNashville, TNOur client, a major manufacturer and distributor of home maintenance products, is searching for a talented Director of Direct Marketing. This multi-channel marketer is a household name, with a strong branding and customer relationship programs. If you are hired into this important role, you will lead the growth and management of the direct channel business, including overall P&L management. You will be guiding the strategy, defining successful business plans, developing positioning, and managing consumer contacts in all direct media. In this key position you would be responsible for planning DRTV campaigns, circulation, database analytics, improving marketing efficiencies, and driving channel success. You and your staff would create and test marketing and sales programs, including DRTV, print,...originally from TheLadders.com - More Tools...
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